to lead the planning and execution of marketing strategies that enhance brand visibility, drive customer engagement, and generate business growth. The ideal candidate will have a strong understanding of offline marketing channels and excellent communication skills.
Minimum Experience: 3+ Years
Key Responsibilities:
Develop and execute
offline marketing strategies
to support brand goals and business growth.
Plan and manage
BTL (Below The Line)
activities such as events, exhibitions, mall activations, roadshows, sponsorships, and brand tie-ups.
Coordinate with vendors, agencies, and partners for event setups, printing, fabrication, and logistics.
Oversee
outdoor media planning
-- hoardings, transit media, retail branding, and signage.
Collaborate with the creative team to develop engaging marketing collateral (flyers, standees, brochures, etc.).
Drive
local marketing campaigns
and community engagement programs to increase brand visibility.
Manage budgets for offline campaigns and ensure maximum ROI.
Track campaign performance through lead generation, footfall, and engagement metrics.
Negotiate and manage contracts with event partners, media agencies, and external vendors.
Work closely with the digital marketing and sales teams to ensure 360 integrated marketing campaigns.
Stay updated on industry trends, competitor activities, and emerging offline marketing opportunities.
Job Type: Full-time
Pay: ₹30,000.00 - ₹50,000.00 per month
Work Location: In person
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