to lead the planning and execution of marketing initiatives for our IT products and services. The ideal candidate will have a deep understanding of the IT industry, digital marketing strategies, and B2B marketing campaigns that drive brand awareness, lead generation, and business growth.
Key Responsibilities:
Develop and implement marketing strategies to promote IT solutions, software products, and services.
Plan, execute, and optimize digital marketing campaigns across multiple channels (SEO, SEM, social media, email, paid ads, etc.).
Oversee content marketing efforts, including blogs, case studies, whitepapers, and website updates.
Collaborate with the sales and product teams to align marketing campaigns with business goals.
Conduct market research and competitor analysis to identify new opportunities and trends in the IT industry.
Manage the company's online presence, including website performance, social media engagement, and brand consistency.
Plan and manage participation in tech events, webinars, product launches, and client engagement activities.
Track marketing KPIs, analyze campaign performance, and present insights with recommendations for improvement.
Manage relationships with external agencies, vendors, and media partners.
Prepare and manage the marketing budget effectively.
Required Skills and Qualifications:
Bachelor's or Master's degree in Marketing, Business Administration, or related field.
5-8 years of experience in marketing, preferably in the
IT or technology
sector.
Strong understanding of digital marketing tools and analytics platforms (Google Ads, SEO, HubSpot, Analytics, etc.).
Proven experience in lead generation and B2B marketing strategies.
Excellent communication, leadership, and project management skills.
Ability to translate technical concepts into clear and compelling marketing messages.
Creative mindset with attention to detail and results-driven approach.
Preferred Attributes:
Experience with SaaS, software products, or IT services marketing.
Familiarity with CRM tools and automation platforms (e.g., HubSpot, Salesforce).
Knowledge of UI/UX concepts and website optimization techniques.
Strong analytical and reporting skills.
Job Type: Permanent
Pay: ?30,000.00 - ?50,000.00 per month
Benefits:
Health insurance
Paid sick time
Provident Fund
Work from home
Ability to commute/relocate:
New Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
Marketing Manager: 3 years (Required)
Location:
New Delhi, Delhi (Preferred)
Work Location: In person