Marketing Manager Digital

Year    Mumbai, Maharashtra, India

Job Description


Empowering people, creating technology.

Responsibilities:

  • Support the Director of Marketing to develop and implement PAID Digital awareness and communication strategy based on brand objectives
  • Orchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPI\'s
  • Track all media platforms, search platforms (Google, YouTube, Amazon) and campaign analytics from our brand and competition for agile improvement and
adaptations of future campaigns ensuring KPI\xe2\x80\x99s are met, and ROI is achieved needs to be included.
  • Own the OWNED channels (for your area of responsibility), develop SEO strategy and constantly. maintain and upgrade the website/shop content in order. to create unique user experience and optimize sales.
  • Develop and implement Paid Social content. communication and influencers strategies
  • Provide direction on messaging and tone when. corresponding with consumers via email, phone, and social media to ensure a consistent brand voice across all touchpoints
  • Build and lead the agency teams (from creative digital agency, central SEO agency, to media agencies), as well as develop and implement local guidelines.
Qualifications:
  • Degree in Business Administration with focus on Marketing, ideally Digital
Management, Communication or Media management * Minimum 5-10 years\xe2\x80\x99 experience in FMCG.
  • Experience and proven record in digital marketing, media management & SEO.
  • Good technical knowledge of relevant Digital tools for analytics
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Freudenberg Gala Household Product Pvt. Ltd.

Freudenberg

Beware of fraud agents! do not pay money to get a job

MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.


Related Jobs

Job Detail

  • Job Id
    JD3004616
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Mumbai, Maharashtra, India
  • Education
    Not mentioned
  • Experience
    Year