Support the Director of Marketing to develop and implement PAID Digital awareness and communication strategy based on brand objectives
Orchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPI\'s
Track all media platforms, search platforms (Google, YouTube, Amazon) and campaign analytics from our brand and competition for agile improvement and
adaptations of future campaigns ensuring KPI\xe2\x80\x99s are met, and ROI is achieved needs to be included.
Own the OWNED channels (for your area of responsibility), develop SEO strategy and constantly. maintain and upgrade the website/shop content in order. to create unique user experience and optimize sales.
Develop and implement Paid Social content. communication and influencers strategies
Provide direction on messaging and tone when. corresponding with consumers via email, phone, and social media to ensure a consistent brand voice across all touchpoints
Build and lead the agency teams (from creative digital agency, central SEO agency, to media agencies), as well as develop and implement local guidelines.
Qualifications:
Degree in Business Administration with focus on Marketing, ideally Digital
Management, Communication or Media management * Minimum 5-10 years\xe2\x80\x99 experience in FMCG.
Experience and proven record in digital marketing, media management & SEO.
Good technical knowledge of relevant Digital tools for analytics
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.