to lead marketing efforts for our diagnostics division. The ideal candidate will have a strong background in healthcare or diagnostics marketing, and a proven ability to drive demand, build brand awareness, and support sales growth through innovative and data-driven campaigns.
This role requires both strategic thinking and hands-on execution, with deep knowledge of the diagnostics/laboratory industry, including B2B and B2C healthcare marketing, regulatory awareness, and patient-centric communication.
Key Responsibilities:
Develop and execute integrated marketing strategies for diagnostic services/products (e.g., pathology, radiology, molecular testing, preventive health checkups).
Work closely with the sales, medical, and product teams to create go-to-market (GTM) plans and promotional campaigns.
Manage digital marketing activities including SEO/SEM, paid campaigns, social media, and website optimization.
Plan and implement brand awareness campaigns targeting healthcare providers, clinics, hospitals, and consumers.
Create marketing collateral, brochures, flyers, emailers, and presentations aligned with brand guidelines.
Organize and support events, webinars, health camps, CMEs, and trade shows.
Conduct market research, competitor analysis, and customer feedback surveys to identify new opportunities.
Track KPIs and ROI of marketing initiatives; prepare reports and adjust strategies as needed.
Ensure compliance with healthcare marketing regulations and ethical guidelines.
Qualifications:
Bachelor's degree in Marketing, Life Sciences, Healthcare, or related field.
5 years of experience in marketing, with at least 2 years in the diagnostics, healthcare, or medical devices industry.
Strong understanding of the diagnostics market (clinical labs, preventive testing, specialty diagnostics, etc.).
Experience in digital marketing and lead generation.
Excellent communication, project management, and stakeholder collaboration skills.
Proficiency with marketing tools (e.g., HubSpot, Google Analytics, Meta Ads, CRM platforms).
Preferred Skills:
Exposure to B2B and B2C healthcare marketing.
Knowledge of regulatory requirements (e.g., NABL, ICMR guidelines, HIPAA if applicable).
Experience working with medical content, physicians, or healthcare professionals.
Ability to translate complex medical information into consumer-friendly messaging.
Job Type: Full-time
Pay: ?20,000.00 - ?40,000.00 per month
Work Location: In person
Expected Start Date: 01/09/2025
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