Job Description

Join Bynry, a US based B2B SaaS Product company as a handson Marketing Manager, where you will play a pivotal role in driving marketing initiatives in the Utility industry. Leverage your expertise in SEO-based content creation, including blogs and whitepapers, to enhance our brand presence and visibility.

Who should apply:

- Marketing professionals with a proven track record in B2B IT or SaaS industries.

- Individuals skilled in crafting SEO-optimised content, including blogs, whitepapers, and other marketing collateral.

- Candidates with experience in managing digital marketing campaigns, website content, public relations activities, and webinars.

Why should you apply:

- Strategic Impact: Lead marketing efforts in a dynamic industry, influencing brand visibility and market positioning.

- Content Creation: Showcase your content creation skills by developing engaging and SEO-based blogs, whitepapers, case studies, and other materials.

- Diverse Responsibilities:Manage digital marketing strategies, website content, PR initiatives, webinars, and awards, contributing to the holistic growth of the organisation.

Job Responsibilities:

- Develop and execute comprehensive marketing strategies in the B2B IT and SaaS sectors.

- Create SEO-optimised content, including blogs, whitepapers, case studies, and website copy.

- Manage and update website content to ensure relevance and alignment with marketing objectives.

- Oversee digital marketing campaigns, including social media, email marketing, online advertising, and webinars.

- Cultivate public relations strategies, including press releases, media relations, and industry partnerships.

- Identify and pursue relevant industry awards and recognition opportunities.

- Coordinate and manage webinars, from planning to execution, to engage target audiences.

- Collaborate with cross-functional teams to ensure cohesive and integrated marketing initiatives.

- Analyse marketing performance metrics and provide insights to optimise future campaigns.

Requirements:

- Proven experience of 2-4 years in B2B IT or SaaS marketing roles.

- Demonstrated ability to create SEO-optimised content, including blogs and whitepapers.

- Proficient in digital marketing strategies, including social media, email campaigns, online advertising, and webinar management.

- Experience in website content management and familiarity with content management systems.

- Strong public relations skills, including media relations and press release development.

- Track record of successfully pursuing and securing industry awards and recognitions.

- Excellent communication and collaboration skills.

- Analytical mindset with the ability to interpret marketing data and provide actionable insights.

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Bynry Inc