Nanak Group is seeking a dynamic and target-driven
Marketing Manager
to lead a team of 26 Marketing Executives and manage marketing operations for residential, commercial, and township real estate projects. The role involves executing high-impact digital and on-ground marketing strategies to achieve
50,000+ qualified leads per month
, enhance brand presence, and support sales conversions.
Key Responsibilities
Lead, mentor, and supervise a team of 26 Marketing Executives to meet monthly marketing and lead-generation goals.
Develop and execute 360 marketing strategies including branding, promotions, awareness campaigns, and project launches.
Manage digital marketing initiatives: Google Ads, social media campaigns, SEO, property portal listings, and online lead-generation tools.
Oversee on-ground marketing activities such as exhibitions, roadshows, events, branding setups, and field promotions.
Coordinate effectively with Sales, Tele calling, and CRM teams to ensure smooth lead flow and high conversion potential.
Track campaign performance, analyze ROI and KPIs, and present reports to senior management.
Monitor market trends, buyer behavior, and competitor campaigns to recommend new marketing approaches.
Ensure brand consistency, on-time execution of deliverables, and proper utilization of marketing collaterals.
Requirements
Graduate or MBA in Marketing, Business Administration, or related field.
3-5 years of experience in real estate marketing, with minimum 2 years in a team lead/manager role.
Strong experience in digital marketing, on-ground promotions, and real estate project marketing.
Proficiency in CRM tools, Google Ads, social media management, and property portals.
Excellent communication, leadership, and analytical abilities.
Demonstrated ability to deliver high lead volumes and achieve monthly performance metrics.
IT-literate with strong understanding of reporting dashboards and data-driven decision-making.
Key Skills
Lead Generation
Digital & On-ground Marketing
Team Leadership
CRM & Pipeline Management
B2B/B2C Strategy
Inventory & Territory Management
Reporting & Analytics
Negotiation & Coordination
Job Type: Full-time
Pay: ?20,000.00 - ?60,000.00 per month
Work Location: In person
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