Marketing Manager
Year Chennai G.P.O, Chennai, Tamil Nadu, India
Job Description
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- Marketing Strategy Development:
- Develop comprehensive marketing strategies aligned with overall business objectives.
- Conduct market research and analysis to identify target markets, consumer needs, and competitive landscape.
- Define positioning, messaging, and value proposition for products or services.
- Determine marketing goals, KPIs, and metrics to measure effectiveness.
- Campaign Planning and Execution:
- Plan and execute integrated marketing campaigns across multiple channels (digital, social media, traditional, etc.).
- Coordinate with creative teams, agencies, and vendors to develop campaign assets.
- Manage campaign budgets, timelines, and resources effectively.
- Monitor campaign performance and optimize tactics based on data and insights.
- Brand Management:
- Develop and maintain the organization\'s brand identity, guidelines, and standards.
- Ensure brand consistency across all marketing communications and touchpoints.
- Manage brand perception through strategic positioning and messaging.
- Identify opportunities to strengthen brand equity and awareness.
- Digital Marketing and Online Presence:
- Develop digital marketing strategies encompassing SEO, SEM, social media, email marketing, and content marketing.
- Manage the organization\'s website and online presence to drive traffic, engagement, and conversions.
- Utilize analytics tools to track website performance, user behavior, and digital marketing ROI.
- Stay updated on digital marketing trends and best practices to optimize strategies.
- Product Marketing and Launches:
- Collaborate with product management teams to understand product features, benefits, and target audience.
- Develop product marketing plans for new launches and existing products/services.
- Create compelling product messaging, positioning, and sales collateral.
- Coordinate product launch activities, including PR, events, and promotions.
- Market Communication and PR:
- Manage external communications and public relations activities to enhance brand reputation.
- Develop PR strategies and campaigns to generate media coverage and positive publicity.
- Cultivate relationships with media outlets, journalists, and influencers.
- Handle crisis communication and manage reputational risks effectively.
- Marketing Analytics and Reporting:
- Track and analyze marketing performance metrics and KPIs.
- Generate regular reports on campaign effectiveness, ROI, and other key insights.
- Use data-driven insights to optimize marketing strategies and tactics.
- Present findings and recommendations to senior management to inform decision-making.
- Day shift
- Monday to Friday
- Morning shift
- Bachelor\'s (Preferred)
- Client Management: 1 year (Preferred)
- total work: 1 year (Preferred)
- Marketing: 1 year (Preferred)
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Job Detail
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Job IdJD3279493
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationChennai G.P.O, Chennai, Tamil Nadu, India
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EducationNot mentioned
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ExperienceYear