Job Description

Job Title: Park Marketing Manager
Location: Amusement Park, Chennai
Department: Marketing
Reports To: Head of Marketing & Growth / Park Head
Type: Full-Time
Job Overview:
As the Marketing Manager for our upcoming Chennai park, you'll play a pivotal role in launching and scaling most ambitious project yet. This isn't just a marketing role-it's your chance to put a new park on the map and in the hearts of millions. From crafting hyper-local strategies and driving digital performance to building buzz in the community and bringing on-ground activations to life, you'll be at the center of it all. If you thrive on turning big ideas into packed parks, this one's for you.
Key Responsibilities:
Marketing Strategy & Planning
Develop and execute an annual marketing calendar in line with brand strategy and park goals of Revenue, Footfall and Customer engagement within assigned budgets.
Plan integrated campaigns for season launches, festivals, new attractions, and special events.
Conduct market research to understand and stay abreast of guest preferences, competitor activity, and local trends, on a continual basis.
Digital & Performance Marketing
Coordinate with central digital teams to drive paid campaigns (search, social, display, programmatic) for ticket sales and awareness.
Monitor website traffic, conversion rates, and online booking performance.
Leverage SEO, local listings, and review platforms (Google, District, BMS etc.) for brand presence.
Offline & BTL Marketing
Plan and execute outdoor campaigns (hoardings, transit ads, etc.) and community activations.
Ideate and Execute offline activation campaigns at both primary catchment market (Greater Chennai region & North TN) and secondary catchment markets (Central TN, South TN, West TN. & South AP) to drive traffic from non-digital native cohorts of the Total Addressable Market (TAM).
Build partnerships with local businesses, RWAs, malls, and tourism stakeholders.
Organize promotional events, roadshows, and influencer visits to amplify reach in Chennai & Rest of TN markets.
Associate with relevant regional events to build awareness and affinity.
Content & Communication
Partner with the design team for creation of park-level creatives, videos, and branded content.
Collaborate with Social Media team for Influencer marketing campaigns & provide regional insights for the content tone.
Liaise with the PR team for press releases, media visits, and crisis communication.
Ensure compliance with brand guidelines & maintain a consistent brand voice.
Act as the POC for enabling content creation and timely availability of custom marketing collaterals needed by Institutional and Corporate Business Development teams, as and when required.
Budget & Reporting
Manage the park's marketing budget effectively, optimizing ROI on every activity.
Track KPIs: footfall, revenue growth, NPS, engagement, lead generation, and campaign performance.
Prepare monthly and quarterly reports for internal reviews
Interested candiadtes please send your CV to margie@hrc-globalservices.com

Skills Required