Job Description

Marketing Manager Location : Chennai, India
Required Language : English
Employment Type : Full Time
Seniority Level : Mid Senior Level
Travel : <10%
Buckman is a privately held, global specialty chemical company with headquarters in Memphis, TN, USA, committed to safeguarding the environment, maintaining safety in the workplace, and promoting sustainable development. Buckman works proactively and collaboratively with its worldwide customers in pulp and paper, water treatment and leather industries to deliver exceptional service and innovative solutions to help boost productivity, reduce risk, improve product quality, and provide a measurable return on investment. Buckman is in the middle of a digital transformation of its businesses and focused on building the capabilities and tools in support of this. Profile Summary Effective maintenance of the Company\'s Marketing requirements; to ensure full compliance to corporate and local requirements / legislations, policies and procedures to ensure continual improvement in all processes to achieve Operational excellence. Manage local / regional marketing projects by providing highly professional and value addition to our Sales in achieving their business plan; responsible to drive the regional needs and customization in line with Global Marketing Plan. We promise a lucrative career filled with continuous learning opportunities, good career growth varying across geographies and also a pleasant working environment. Job Responsibilities

• Market Intelligence

• Develop and maintain the market intelligence required to inform strategic decisions in the region for growth and investment as well as risk management.
  • Market attractiveness and mega trends
  • Voice of Customer, Associate and research based
  • Establishing and maintaining regional database of customers, competitors and other key stakeholders
• Draw insight from the market intelligence for review with marketing teams and making recommendations

• Marketing Strategy

• Develop and implement marketing strategies and tactics that are aligned with regional and corporate strategies for growth and risk management and differentiated customer experience
• Ensure appropriate return for marketing investment

• Pricing Management

• Enhance and maintain the current pricing management systems and processes to ensure consistent value-oriented practices by region.
• Inform pricing strategies and tactics to be implemented by all stakeholders
• Coordinate the development and use of materials required to support pricing management actions
• Oversee and enhance overall pricing governance and control systems, policies, and processes.

• Marketing Communications

• Developing and deploy marketing materials such as presentations, newsletters, event support materials, research papers, technical papers, e-direct mailers, advertisements, and brochures in collaboration with the appropriate Subject Matter Experts
• Responsible for managing marketing, advertising and promotional requirements and activities including Sales and Marketing events such as customers\xe2\x80\x99 meetings/presentations, exhibitions and fairs, content preparation in journals and publications
• Supporting public relations (PR) for the Asia Pacific region through effective communication and networking
• Point-of-contact with Global Marketing team to ensure rollout and alignment of global marketing initiatives in Asia Pacific regions.

• Internal Communications

• Managing internal communications including associate news, quarterly newsletters, company announcements, ad-hoc communications, etc.
• Partnering with other department / teams to develop content for Internal communication, write articles to be sent via e-mails, e-direct mailers, other digital platform such as WeChat, Yammer, Share points, etc.

• Sales/Marketing Admin/Support

• Supporting the business in daily administrative tasks related to customer database, customer presentation, tenders, bids, reports, analysis, etc.
• Supporting in project planning, administering and following up on projects, eg. through Project Management software.
• Coordinating venue, logistics, hotels, travels and preparation for Sales and Customers meetings and events
• Support adhoc admin requirements from various stakeholders (Sales / Marketing / department)

• Minimum Bachelor\xe2\x80\x99s / Master\xe2\x80\x99s degree in business administration/ Marketing / Management or relevant discipline
• Minimum 8+ years of relevant working experience with Marketing exposure
• Well versed in Microsoft office (Word, Excel and PowerPoint) is a MUST
• Excellent analytical skills and proficiency in Excel, dashboard capability is highly desirable
• Excellent and effective communication skills in English (both written and verbal) is a MUST
• Ability to work independently with minimum supervision as well as in teams in a fast-paced environment.
• Excellent analytical and presentation skills.
• Pleasant disposition, excellent interpersonal and ability to interact and deal with people at all levels and various cultural backgrounds.
• Should exhibit continuous learning mind-set, highly engaged, creative thinking and resourceful
• Familiar with project management skills.
• Ability to multi-tasking.
• Ability to do simple design for marketing/communications materials would be added advantage.
• Knowledge and application of design software, eg, Digital design, Mail Chimp, WordPress, Adobe Photoshop or Illustrator and Microsoft Visio Technical, Project Management would be added advantage.
• Familiar and having skills in meeting facilitation and/or scribe would be added advantage.