Job Description

Key Responsibilities:

Develop and implement integrated marketing strategies to promote the institutions academic programs. Manage digital marketing campaigns including SEO/SEM, email, social media, and online advertising. Plan and execute offline campaigns, including educational fairs, school/college visits, seminars, and roadshows. Liaise with advertising agencies, media partners, and vendors. Manage the design and distribution of promotional materials - brochures, banners, videos, etc. Monitor marketing budgets and evaluate campaign performance using analytics tools. Build strategic partnerships with schools, coaching centers, and education consultants. Supervise and streamline the end-to-end admissions process. Handle application intake, screening, document verification, and interview coordination. Ensure smooth communication between applicants and the institution. Collaborate with academic and administrative teams to ensure adherence to admission policies and enrolment targets. Maintain and report accurate data on inquiries, applications, and admissions. Guide prospective students and parents on program selection, career paths, eligibility, and admission procedures. Conduct one-on-one and group counselling sessions. Address student queries through walk-ins, phone calls, emails, and virtual platforms. Organize open houses, information sessions, webinars, and campus tours. Maintain student engagement throughout the decision-making journey.

Key Skills & Competencies:

Excellent communication and interpersonal skills Strategic thinking and planning ability Strong leadership and team management Result-oriented with strong follow-through Proficiency in digital marketing tools and CRM systems Strong presentation and negotiation skills Ability to work under pressure and meet admission targets

Qualifications:

Bachelor's or Master's degree in Marketing, Business Administration, Education, or a related field Minimum 5-8 years of experience in education marketing, admissions, or student counselling Experience in the higher education sector preferred

Working Conditions:

Full-time position with travel as required for outreach programs Occasional weekend work for events and admissions support
Job Type: Full-time

Pay: ₹22,000.00 - ₹26,000.00 per month

Benefits:

Provident Fund
Work Location: In person