The Marketing Manager will be responsible for planning, developing, and executing marketing strategies to promote jewellery products across retail, wholesale, and digital channels. The role focuses on brand building, product launches, customer engagement, and driving sales growth in line with market trends in the jewellery industry.
Key ResponsibilitiesStrategic Marketing
Develop and implement comprehensive marketing strategies for gold, diamond, and gemstone jewellery.
Conduct market research to understand customer preferences, trends, and competitor activities.
Define brand positioning and ensure consistent brand communication across all platforms.
Product & Campaign Management
Plan and execute product launches, seasonal campaigns, exhibitions, and promotional activities.
Coordinate with design, R&D, and sales teams for effective go-to-market strategies.
Create compelling product stories highlighting craftsmanship, quality, and heritage.
Digital & Retail Marketing
Manage digital marketing initiatives including social media, website content, email marketing, and online advertising.
Oversee in-store branding, visual merchandising coordination, and POS marketing materials.
Monitor campaign performance and optimize marketing spend for maximum ROI.
Sales & Channel Support
Support sales teams with marketing collaterals, presentations, catalogues, and training materials.
Brand Communication & PR
Manage relationships with advertising agencies, media, influencers, and photographers.
Oversee brand communication, press releases, and influencer collaborations.
Ensure compliance with industry standards and brand guidelines.
Budget & Performance Management
Prepare and manage the marketing budget.
Track KPIs, campaign effectiveness, and customer engagement metrics.
Provide regular reports and insights to management.
Develop dealer/distributor marketing programs and B2B promotional strategies.
Assist in planning trade shows, jewellery exhibitions, and buyer meets.
Job Type: Full-time
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
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