Job Description

Company Description
About BGSW: Bosch Global Software Technologies Pvt Ltd (formerly known as Robert Bosch Engineering and Business Solutions) is a 100% owned subsidiary of Robert Bosch GmbH, one of the world\xe2\x80\x99s leading global suppliers of technology and services, offering end-to-end Engineering, IT and Business Solutions. With over 23,000 associates, it\xe2\x80\x99s the largest software & technology center of Bosch, outside Germany, headquartered in India with a global footprint and presence in US, Europe and the Asia Pacific region. BGSW offers end-to-end solutions that connect sensors, software, and services to enable businesses to move from the traditional to digital or improve businesses by introducing a digital element in their products and processes. In this role you will be part of the brand, marketing & communications team for Bosch Global Software Technologies, BGSW (formerly known as Robert Bosch Engineering & Business Solutions, RBEI) Location : Corporate Office, Bangalore

• Strategize and plan various internal and external brand, communication program, integrated marketing programs s for assigned Business Units and Regions for BGSW.
• Manage agency & partner relationships including corporate, media relations for assigned units/regions
• Lead social media marketing for assigned channel(s) for BGSW
• Lead the marketing governance metrics for digital, web and social mentions, brand study if appl. Serve as owner for all research and tracking studies partnering with respective teams/agencies.
• Conceptualize, execute events and external engagements for topics/initiatives assigned.
• Engage with assigned industry bodes for events, awards and engagements
• Responsible for building and executing strategic marketing initiatives, thought leadership formats, CXO Engagement Formats for BGSW globally across regions and business units
• Drive the creation and maintenance of a robust library of both internal and external product content (e.g., pitch decks, case studies, videos, product sheets, whitepapers, etc.)
• University Branding i.e. communication and branding initiatives at key universities and across the stages of a talent supply chain (campus to corporate)

• MBA or Masters in Communication
• Strong communication skills with strong stakeholder management
• Experience driving direction and alignment with cross functional teams
• Experience using data and metrics to measure impact for the brand and partner centricity goals with strong project management skills
• Prior experience in B2B/ Telecom/Banking or Agency Experience will be preferred
• Work effectively in a fast-paced environment while maintaining quality and attention to detail
• Analytical bend of mind and creative; Knowledge of Design & Marketing tools is an added advantage