Job Description

We are hiring a

Marketing Manager

to lead and scale digital marketing for a fast-growing beauty & skincare brand.

This role is ideal for someone from a

beauty-focused D2C or e-commerce background

who understands the nuances of

product marketing, content strategy, digital campaigns

, and

influencer engagement

and is ready to take full ownership of brand growth across platforms.

Key Responsibilities:

Develop and execute

go-to-market strategies

for new product launches Build and manage

content calendars

across Instagram, YouTube, LinkedIn, and podcasts Handle

influencer marketing

and creator collaborations Track campaign performance using tools like

Meta Ads Manager, GA4, and SEO tools

Collaborate with product, tech, and design teams for campaign execution Lead brand storytelling, platform growth, and digital engagement Own and optimize

growth KPIs

and marketing dashboards

Requirements:

Minimum 5 years in a

marketing role within beauty, skincare, cosmetics, or personal care brands

Experience with

digital marketing

,

content strategy

, and

performance tracking

Strong knowledge of

Meta Ads, GA4, and SEO fundamentals

Proven experience working with

influencers and content creators

in the beauty space Hands-on ownership mindset, with the ability to work independently and cross-functionally Strong communication, aesthetic, and organizational skills

Nice to Have:

Experience launching new products/SKUs in the beauty category Knowledge of email/SMS marketing or CRM tools Past exposure to visual branding or packaging campaigns
Job Types: Full-time, Permanent

Pay: Up to ?1,000,000.00 per year

Benefits:

Flexible schedule Health insurance Leave encashment Life insurance Provident Fund
Ability to commute/relocate:

Mulund, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

How many years of experience do you have in the beauty, skincare, or cosmetics industry?
Work Location: In person