Job Description

This role is for one of Weekday's clients
Salary range: Rs 1000000 - Rs 1500000 (ie INR 10-15 LPA)
Min Experience: 2 years
Location: Bengaluru
JobType: full-time
Requirements
What You'll Own
? The Growth Engine: Build acquisition channels from scratch that actually work for our audience--not just copy what the big players are doing
? The Brand Narrative: Craft our story so it resonates with real Indians planning weddings, renovating homes, or facing medical emergencies
? The Numbers That Matter: COA, conversion rates, retention--if it impacts growth, it's yours to optimize
? The Community: Transform our users from borrowers into advocates who champion Finnable in their communities
What You'll Actually Do
? Design and execute digital campaigns that deliver real ROI, not just vanity metrics
? Create marketing that speaks to our audience's aspirations, not just their problems
? Build analytics systems that tell us what's working and what isn't
? Craft retention strategies that turn one-time borrowers into lifetime customers
? Develop content that educates and empowers--not just sells
Who You Are
? Someone who's built and scaled marketing at consumer-focused fintechs in India
? A blend of strategic thinker and hands-on doer--you plan the big picture but can also execute when needed
? Data-driven in approach, but you understand the human stories behind the numbers
? Passionate about financial inclusion--you see lending as a way to unlock potential, not just a transaction

Skills Required