Job Description

This is a remote position.
Location: India
Department: Marketing (Domestic Focus)
Reports To: Head of Digital Marketing (Global
About the Role
We're looking for a strategic and hands-on Marketing Manager to lead the planning and execution of both digital campaigns and offline marketing events. This role offers the chance to be part of a fast-paced, growth-oriented marketing team.
You'll drive brand visibility, support lead generation, and ensure integrated marketing execution across online and offline channels. Ideal for someone who's detail-oriented, proactive, and experienced in cross-functional collaboration.
Key Responsibilities
Develop and execute digital marketing strategies to boost brand awareness, traffic, and qualified leads.
Run and optimize campaigns across platforms like Meta, Google, and TikTok.
Plan and manage offline events--conferences, trade shows, seminars--to engage the target audience.
Oversee event logistics, budgeting, vendor coordination, and onsite execution.
Collaborate with creatives to develop campaign assets for both digital and physical touchpoints.
Analyze marketing performance metrics and generate insights for continuous improvement.
Conduct market and customer research to inform strategic decisions.
Manage external partnerships (agencies, influencers, vendors) to deliver high-impact campaigns.
Localize global campaigns and translate content into relevant languages for the regional audience.
Track marketing costs, align spend with KPIs, and ensure efficient resource use.
Stay updated on marketing trends and implement relevant innovations.
Requirements
Qualifications
Bachelor's degree in Marketing, Business, or related field (Master's preferred).
8+ years of experience in digital marketing and event management.
Deep knowledge of SEO, SEM, social media, email marketing, and display advertising.
Demonstrated success in executing and managing offline events.
Strong multitasking and project management skills.
Excellent communication and interpersonal abilities.
Analytical mindset with experience in data-driven marketing.
Proficiency in English and Hindi.
Industry experience in financial services, fintech, or related verticals is a plus.