Job Description

Job Title: Digital Marketing Manager Company: TheEthnic.Co [Anam Fashion Pvt. Ltd.] Location: Mangamapalya, HSR Extension, Bangalore Wok Days: 6 Days (Mon-Sat), On-Site, Full-Time : TheEthnic.Co is a cutting-edge and rapidly expanding D2C fashion e-commerce startup brand that is reshaping the fashion industry. We are in search of a highly skilled and creative Digital Marketing Manager to lead our digital marketing initiatives, enhance our online presence, and drive customer acquisition and growth. If you are passionate about fashion and have a proven track record in digital marketing, we invite you to join our team. Responsibilities: 1. Digital Marketing Strategy: Develop, execute, and optimize a comprehensive digital marketing strategy to achieve brand objectives and growth targets. Drive brand awareness, customer acquisition, and customer retention through data-driven digital strategies. 2. Search Engine Marketing (SEM) and SEO: Manage and optimize SEM campaigns (Google Ads, Bing Ads, etc.) to drive traffic and conversions. Enhance website SEO to improve organic search rankings and visibility. 2. Social Media Marketing: Oversee social media marketing efforts on platforms such as Facebook, Instagram, Twitter, and TikTok. Develop and implement social media advertising campaigns to boost brand engagement and conversions. 3. Email Marketing: Plan, execute, and optimize email marketing campaigns to nurture leads and drive sales. Create segmented email lists and personalized content for different customer segments. 4. Content Marketing: Collaborate with content creators to develop engaging and relevant content that aligns with the brand\'s identity. Promote content across various digital channels for brand visibility and thought leadership. 5. Data Analytics and Performance Tracking: Utilize data analytics tools to measure the performance of digital marketing campaigns and derive actionable insights. Monitor KPIs and ROI to optimize marketing spend and strategies. 6. Paid Advertising: Manage paid advertising campaigns on platforms like Facebook Ads, Instagram Ads, and other relevant channels. Allocate budget effectively, conduct A/B testing, and optimize ad creative and targeting. 7. Conversion Rate Optimization (CRO): Analyze website traffic and user behavior to identify opportunities for improving conversion rates. Implement A/B testing and landing page optimization strategies. 8. Affiliate Marketing: Develop and manage affiliate marketing programs to expand brand reach and drive customer acquisition. Identify and collaborate with affiliate partners. Requirements: Bachelor\'s degree in Marketing, Business, or a related field (MBA is a plus). Proven experience as a Digital Marketing Manager in the fashion e-commerce industry. Experience in handling targeting and marketing for AOV of INR 5K and above Hands-on meta-handling expertise Strong analytical skills with the ability to interpret data and make data-driven decisions. Proficiency in digital marketing platforms, including Google Ads, Facebook Ads, and email marketing tools. Creative and innovative mindset with the ability to think outside the box. Excellent communication and interpersonal skills. Knowledge of emerging digital marketing trends and technologies. Passion for fashion and a keen understanding of e-commerce dynamics. If you are an accomplished digital marketing professional with a passion for fashion and the desire to drive growth in the D2C e-commerce space, we invite you to apply for the Digital Marketing Manager position at [Your Company Name]. Join us in spearheading our brand\'s success through innovative and impactful digital marketing strategies. To apply, please submit your resume and a cover letter outlining your relevant experience and explaining why you are the perfect candidate for this role to [HIDDEN TEXT]

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