Job Description

About the company

We create gated communities of managed, uber-luxurious farmhouses that are nestled in beautiful locations-

by the river amidst forests and surrounded by hills, offering their owners bespoke nature-based experiences.

ReWild is an eco-friendly haven designed to help you build a lifestyle in the lap of nature

What Do You Need To Bring To The Table?

5+ years of work experience

Ability to work in an unstructured, fast-paced environment and create processes to ensure

timely execution

Creative yet budget-oriented mind

Good vendor management and negotiation skills

Excellent communication skills - verbal (English)

Excellent strategy planning experience

A go-getter attitude, with the will to do what it takes and be flexible with a pure outcome focus

Knowledge in digital marketing and marketing CRM platforms such as Google analytics,

Hubspot and related platforms would be an added advantage

Creative/Copy writing skills would help

Preferred Industries:

Real Estate

Hospitality / F&B

New age consumer brands

Retail - Apparel / Fashion / Jewellery etc

Advertising, Creative or Digital Agency background

FMCG / Personal Care

Other Luxury Brands

A Market Disruptor background.

What Will You Be Responsible For?

Brand Strategy & Planning :

Working closely with key stakeholders in the creation of actionable strategies that ensure we achieve our overall company goals. Gathering internal and external data to build a rich but concise picture of our operating environment to inform key business decisions.

Management of the overall brand portfolio architecture, including brand principles, brand values and purpose, creation of "higher purpose" and strengthening our core brand identity.

Building a consistent and effective brand story that plays out both externally for our

customers, as well as internally for our people

Working on content strategy and drive the content creation process, working with our social media, PR and design agencies to create marketing tools for the sales team and channel partners

Monitoring website & other collaterals regularly to ensure that they are updated with relevant information

Budgeting:

Creating and executing the annual marketing program timeline within budget, annual marketing calendar planning, administrative tasks (such as VTO, KPI setting and etc.) and providing quarterly reports to the management.

Monitoring expenditure and analysing marketing spends of assigned projects for inputs on next years budget and modifies budget based on the performance trend.

Drive P&L improvement by reviewing & analysing competition price and proposing price revision.

Manage launch of new projects, NPD and campaigns as per committed timeframe and craft SWOT for assigned projects

Events:

Conduct brand training and orientation to internal stakeholders to strengthen internal brand

knowledge and equity. through brand seeding on business and event collaboration,.

Promote brand awareness through Events, sponsorship and partnership deals and execution of networking parties, client engagement events at-site and off-site etc Tasks involved include

budget projection, liaison with external vendors and partners (Clients, event managers, media owners etc.), Event set-up and tear down, post event review and provide event report to key stakeholders.

Expertia AI Technologies