Job Description

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.

JOB DESCRIPTION Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Deploy successful marketing campaigns and own their implementation from ideation to execution Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis. Should have experience in Brand Management. Should have experience in campaign management. Should have experience in copy writing and content writing Produce valuable and engaging content for our website and blog that attracts and converts our target groups Perform regular market research studies to gather important brand data Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month Assist in the design of retail packaging as well as the creation of in-store marketing displays Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved Analyze consumer behavior and adjust email and advertising campaigns accordingly Build strategic relationships and partner with key industry players, agencies and vendors versee and approve marketing material, from website banners to hard copy brochures and case studies Measure and report on the performance of marketing campaigns, gain insight and assess against goals.