Job Description

Role:

Marketing Manager (B2B / EdTech)

Location:

Remote (India)

Pay:

?40,000.00 - ?50,000.00 per month

About Whizara

Whizara connects K-12 schools with certified instructors to offer hard-to-staff courses--core, AP, world languages, STEM, and CTE--through flexible, scalable solutions. We help schools expand access to high-quality education through innovative online programs delivered nationwide.

We are seeking a

highly skilled, data-driven Marketing Manager

with deep experience in

Zoho marketing automation

, cold email outreach, and multi-channel digital marketing. This role requires someone who can independently strategize and execute marketing operations end-to-end.

Key ResponsibilitiesMarketing Automation & Lead Generation

Build and manage

end-to-end marketing automation workflows in Zoho

(Campaigns, CRM, Workflows, Segmentation, Lead Scoring). Execute

cold email marketing campaigns

, including list generation, segmentation, deliverability optimization, and A/B testing. Drive traffic and generate organic leads through multi-channel campaigns. Track marketing funnel metrics and prepare detailed performance reports.

Content Creation & Digital Presence

Create strong content across formats: Email sequences Blogs Social media posts Website/landing page copy Whitepapers Manage and optimize the company website (Wix), including SEO improvements and new page creation. Develop brochures, flyers, sales decks, demo videos, and other collateral.

Campaign Execution & Brand Growth

Plan and execute digital campaigns across email, website, social media, and outbound channels. Manage social media strategy and content calendars. Conduct competitor research and track industry trends. Support PR initiatives, events, and award submissions.

Cross-Functional Collaboration

Align closely with Sales on messaging, lead quality, and target segments. Maintain strong leads management processes in Zoho CRM, including segmentation and nurture flows. Communicate progress, insights, and campaign performance to leadership.

Qualifications (Strict Requirements)Must-Have

5+ years of professional experience in marketing (non-negotiable).

Hands-on experience with Zoho

(Campaigns, CRM, Automation).

Cold email marketing experience

with proven results. Ability to independently plan and execute end-to-end marketing automation workflows. Strong content creation skills across email, social, and website copy. Website management experience (Wix) and basic SEO knowledge. Experience generating, segmenting, and managing lead lists. Excellent English communication and writing skills. Ability to work independently, manage multiple priorities, and meet deadlines.

Preferred

Experience in EdTech, SaaS, B2B services, or education-related organizations. Portfolio showcasing campaigns, workflows, writing samples, or collateral. Experience with explainer videos, sales decks, demo videos, or design tools. Background in PR, events, or award submissions.

Why Join Whizara?

Lead high-impact initiatives shaping national growth. Build modern marketing systems with autonomy and ownership. Work in a mission-driven, innovative, and fully remote environment.
Job Type: Full-time

Pay: ?40,000.00 - ?50,000.00 per month

Benefits:

Paid time off
Application Question(s):

Do you have hands-on experience with Zoho (Campaigns, CRM, and Automation workflows)? What is your expected monthly compensation (INR)?
Experience:

Marketing: 5 years (Required)
Shift availability:

* Night Shift (Required)