Job Description

Role Description

This is a full-time on-site role for a Marketing Manager (ATL & BTL) located in Surat, Gujarat. The Marketing Manager will be responsible for planning and executing Above-The-Line (ATL) and Below-The-Line (BTL) marketing strategies to enhance brand awareness and drive sales. They will coordinate with cross-functional teams, manage marketing campaigns, oversee advertising and promotional activities, and analyze market trends to adjust strategies accordingly. Additionally, the Marketing Manager will be involved in budgeting, vendor management, and reporting on the effectiveness of marketing initiatives.

Qualifications

Experience in developing and executing ATL and BTL marketing strategies Strong project management and organizational skills Excellent communication and interpersonal skills Ability to analyze market trends and consumer behavior Proficiency in digital marketing and advertising tools Experience in vendor management and budgeting Understanding of brand development and positioning Bachelor's degree in Marketing, Business, or related field; Master's degree preferred Experience in the healthcare or wellness industry is a plus Ability to work on-site in Bengaluru
Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹55,000.00 per month

Benefits:

Health insurance Provident Fund
Application Question(s):

Willing to work 6 days a week? Available to join within 15 days? Experience in developing and executing ATL and BTL marketing strategies?
Work Location: In person