Job Description

About the Role:

We are looking for a dynamic and strategic Marketing professional to lead and execute 360 marketing initiatives that strengthen brand visibility, drive customer engagement, and boost retail performance. The ideal candidate will have hands-on experience across

ATL, BTL, brand management, retail activations

, and

campaign execution

.

Key Responsibilities:

1. Brand Management

Develop and execute brand strategies aligned with overall business objectives. Maintain brand consistency across all communication channels and customer touchpoints. Monitor brand health, conduct competitor analysis, and identify opportunities to strengthen market positioning.

2. ATL (Above the Line) Marketing

Plan and execute mass media campaigns including

TV, Radio, Print, Outdoor, and Digital

. Coordinate with creative and media agencies to ensure impactful messaging and ROI-driven media planning. Track campaign performance and present post-campaign analysis and insights.

3. BTL (Below the Line) Marketing

Drive

on-ground activations, events, product launches, in-store promotions, trade marketing,

and

sampling activities.

Manage vendor relationships, negotiate rates, and ensure quality execution within timelines and budgets. Plan and oversee

POS materials, branding collaterals, merchandising,

and

in-store visibility.

4. Retail Marketing

Develop and implement retail marketing calendars to support footfall and sales targets. Partner with retail teams to design and execute

store-level campaigns

and

local marketing initiatives.

Ensure uniform brand representation and customer experience across all retail outlets.

5. Digital & Integrated Marketing

Collaborate with digital teams to align brand campaigns with online marketing and social media strategies. Leverage data insights to integrate offline and online marketing efforts for maximum impact.

6. Budgeting & Reporting

Manage marketing budgets across ATL/BTL/retail channels. Track spends, measure campaign effectiveness, and prepare ROI reports.

Key Skills & Competencies:

Strong understanding of

ATL, BTL, and retail marketing strategies.

Excellent vendor management, negotiation, and execution skills. Creative thinker with an analytical mindset. Strong communication, project management, and multitasking abilities. Experience with

brand campaigns, activation planning,

and

retail promotions.

Qualifications:

MBA/PGDM in Marketing or related field. 4-10 years of experience in Marketing (preferably in FMCG, Retail, Consumer Goods, Lifestyle, or similar industries). Proven track record in managing both ATL and BTL campaigns end-to-end.

What We Offer:

Opportunity to lead high-impact brand and retail initiatives. Dynamic work environment with creative freedom. Exposure to cross-functional marketing projects across channels.
Job Types: Full-time, Permanent

Pay: ₹55,000.00 - ₹85,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person