Job Description

We are looking for Marketing Manager / Assistant Marketing Manager, that will spearhead the 360-degree marketing and communications strategy for ITEN Media's shows--including digital, offline, print, media, and strategic partnerships. You will plan marketing calendars, execute campaigns, manage design of all event collaterals, and ensure delivery of attendee and exhibitor acquisition targets.
Key Responsibilities
Marketing Strategy
Develop and manage event-specific integrated marketing plans and timelines.
Align all promotional activities with overall event positioning and business goals.
Define KPIs and track campaign performance to ensure maximum ROI.
Digital & Performance Marketing
Drive lead generation through Google Ads, LinkedIn Ads, and other paid media.
Implement SEO strategies and oversee organic content campaigns.
Manage social media marketing across platforms (LinkedIn, Instagram, Twitter, etc.).
Track analytics and improve campaigns based on data insights.
Content Development & Collateral Design
Conceptualize and oversee the design of all event creatives and collateral including:
Brochures, show agendas, exhibitor manuals, print ads, emailers, social media creatives, and digital ads.
Coordinate with design and content teams to maintain brand consistency.
Media & Strategic Partnerships
Build and manage media partnerships, industry alliances, and association tie-ups to maximize reach and credibility.
Negotiate barter deals, advertorials, co-branded promotions, and editorial support.
Secure interviews, speaker spotlights, and editorial placements in trade and business media.
Cross-functional Coordination
Work closely with the sales, operations, production, and content teams to synchronize marketing and event goals.
Support sponsorship teams with marketing material and client-facing decks.
Supervise junior team members or interns, if assigned.
Requirements
Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field is required.
MBA or Postgraduate Diploma in Marketing/Advertising/Digital Media is preferred.
3-6 years (Marketing Manager) or 1-3 years (Assistant Manager) in B2B events, exhibitions, or media marketing.
Proven experience in:
Media and association partnerships.
Designing marketing and event collateral.
Ad campaigns (Google, LinkedIn), SEO, lead generation, email marketing.
Strong writing, visual storytelling, and brand positioning skills.
Hands-on knowledge of Google Ads, Meta Business Suite, LinkedIn Campaign Manager, Canva/Adobe, Mailchimp, WordPress, and analytics tools.
Exceptional project management, communication, and coordination skills.
Benefits
Lead the marketing engine behind India's leading B2B events.
Fast-paced and high-growth environment with cross-sector exposure.
Work with international brands, industry associations, and media.
Competitive salary and performance-linked incentives.