The Marketing Manager / Assistant Manager will be responsible for planning, implementing, and executing strategic marketing initiatives to promote the hospital's services, increase patient footfall, and enhance the hospital's brand visibility. This role will work closely with clinical departments, administration, and external partners to drive growth and patient engagement.
Key Responsibilities:
1.
Strategic Marketing & Planning
Develop and implement hospital marketing strategies aligned with business goals.
Conduct market research to understand patient demographics, competitor offerings, and service demand.
Plan promotional campaigns for departments (e.g. Cardiology, ICU, Maternity, etc.).
2.
Business Development
Build relationships with referring doctors, clinics, and corporate clients.
Organize health camps, corporate tie-ups, and community outreach programs.
Drive patient acquisition and retention strategies.
3.
Event Management
Plan and execute internal and external events.
Free health check-up camps
CMEs (Continuing Medical Education) for doctors
Public awareness programs
4.
Reporting & Analysis
Track KPIs such as OPD/IPD footfall, referral sources, and campaign ROI.
Submit monthly reports to management on marketing performance.
Job Type: Full-time
Pay: From ?50,000.00 per month
Benefits:
Provident Fund
Experience:
Hospital: 6 years (Required)
Location:
Kolathur, Chennai, Tamil Nadu (Preferred)
Work Location: In person
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