Job Description

Applied RealTech Systems (ARTS) needs a Marketing Manager who can independently own B2B technical marketing, drive events with principals like Keysight and Fluke, and run always?on digital campaigns using Zoho tools and social media. Below is a draft JD
Role overview
Applied RealTech Systems Private Limited (ARTS), a Bengaluru?headquartered electronic test and measurement solutions provider, is seeking a Marketing Manager with around 5 years of experience to lead all marketing activities for the company. The role will own brand visibility, demand generation, and marketing operations across India in close collaboration with sales and principal partners such as Keysight Technologies and Fluke.
Requirements
Required qualifications and experience

• Bachelor's degree in Marketing, Business, Engineering, or related field; MBA/PGDM in Marketing is an advantage.

• 4-6 years of total marketing experience, with at least 3 years in B2B/technology/industrial/electronic instrumentation or similar technical domains.

• Hands?on experience in planning and executing physical and virtual events, preferably with global technology brands or channel/partner ecosystems.

• Proven experience running email marketing campaigns (ideally on Zoho Campaigns or similar tools such as HubSpot/Mailchimp) and analyzing campaign performance.

• Practical experience with social media marketing and management tools (Zoho Social or similar) for LinkedIn?centric B2B audiences.

• Familiarity with marketing automation, lead management, and basic CRM workflows; experience with Zoho ecosystem is a strong plus.

• Exposure to digital marketing techniques: SEO basics, landing page optimization, UTM tracking, and basic analytics (Google Analytics, Zoho analytics dashboards, etc.).

Skills and competencies

• Strong understanding of B2B marketing for high?value, technical products; ability to translate complex test and measurement solutions into clear value propositions for engineers and decision?makers.

• Excellent written and verbal communication skills in English; ability to draft professional emails, social posts, event copy, and marketing collaterals.

• Good design sense and ability to brief agencies or work with basic design tools (Canva or similar) to create on?brand marketing assets.

• High level of ownership and initiative; comfortable working in a lean team and handling multiple projects in parallel with tight timelines.

• Strong co?ordination and relationship?building skills to work with internal sales, applications, management, and external stakeholders at Keysight, Fluke, and other principals.

• Data?driven mindset with ability to interpret campaign, event, and funnel metrics and recommend corrective actions.

• Willingness to travel occasionally for events, trade shows, customer programs, and principal co?marketing activities across India.

Location and reporting

• Location: Bengaluru, with primary office at ARTS headquarters.

• Reporting to: Senior Management/Business Head - Test & Measurement (or equivalent designation).

• Employment type: Full?time, on?site with flexibility for travel during events and campaigns

Skills Required