Job Description

Why are we proud of what we do at allnex? We create coatings, products which help protect the world for all nex
t generations - and that's exactly what you can do joining us!
Imagine how fast your smartphone would become scratched-up, ugly and unusable without a coating. Or an e-bike, the cabin of a train, a beautiful wooden floor, and countless other things in life.
Making objects and their surfaces more attractive and longer-lasting means making them more sustainable, and that's a huge part of what working at allnex is about. No matter which role you step into, you'll become part of a global team of passionate people who care deeply about the chemistry, quality, and global impact of coatings.
You'll also join a highly multicultural and diverse team of more than 4,000 employees in four regions who - as part of one of the world's leading coating resins companies - serve customers in over 100 countries across the globe.
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Position overview
allnex invites you to join us as the APAC Marketing Manager for Automotive segment, you will be the driving force behind our regional growth strategy. You'll dive deep into market trends, customer insights, and competitive landscapes, helping allnex stay ahead of the curve. Whether it's developing long-term growth plans, leading sustainability-driven innovations, or building strong connections with key industry players, your expertise will directly impact how we position ourselves in the market.
This is more than just a marketing role-it's a chance to make a real difference in the future of coatings technology. You'll work closely with global teams across sales, R&D, product management, and innovation, ensuring our solutions align with customer needs and sustainability goals. If you love combining strategy with action, enjoy working in a fast-paced, collaborative environment, and are excited about shaping the future of mobility coatings in APAC, this role is for you!
Responsibilities
Strategic Planning

• Develop and execute the Regional Strategic Growth Plan focusing on market segments and customer expansion.
• Define key marketing challenges and contribute to the technology and innovation roadmap.
• Support M&A pipeline development and market entry strategies.

Market Intelligence & Segmentation

• Analyze APAC market trends, growth rates, and key indicators to inform business decisions.
• Build a strong network with end-users through trade shows, conferences, and industry institutions.
• Provide in-depth market segment knowledge, sharing insights with Sales and Technical Service teams.

Innovation & New Product Development

• Evaluate innovation projects and develop business cases for APAC opportunities.
• Lead cross-functional collaboration between marketing, innovation, and new business development teams.
• Drive sustainable product innovation, aligning with green technology trends.

Market Analysis & Competitive Intelligence

• Develop a comprehensive APAC market database covering market segments, technologies, and competitors.
• Identify growth potential, market share evolution, and strategic opportunities.
• Define allnex's competitive positioning in the APAC region.

Marketing Communications & Branding

• Provide content for internal and external communications in collaboration with Marcom, Digital, and cross-functional teams.
• Manage industry trade shows, conferences, and seminars to enhance allnex's market presence.
• Strengthen the company's reputation in sustainability and green technology.

Required skills and experience

• 3 - 5 years in marketing, commercial, or business development roles.
• A background in the automotive or related industries is preferred, with experience in the coatings and/or specialty chemicals industry would be a plus.
• Experience working in cross-functional and international teams is a plus.
• Strong analytical, problem-solving, and critical thinking skills.
• Ability to balance strategic vision with tactical execution.
• Self-motivated, independent, and an entrepreneurial thinker.
• Strong commercial and technical acumen-able to translate technical benefits into business value.
• Effective cross-functional collaboration in a regional/global environment.
• Excellent communication and presentation skills.
• Fluent in English.
• Ability to lead cross-functional teams and manage projects effectively.
• Proficiency in Microsoft Office (Excel, PowerPoint) and business management tools.

Qualifications

• Bachelor's Degree in Chemistry, Engineering, or a related field preferred.
• MBA highly desirable.

We offer
We are proud to offer an international working experience with a tight-knit network of employees, making it easy to connect and learn from people all across our different functions. On top of that we are a truly innovative company with a strong team spirit, openness to new ideas, and great opportunities to grow and develop your career.
Equal Employment Opportunity
allnex is proud to be an equal opportunity employer. We celebrate diversity and are committed to an environment where all colleagues contribute for the benefit of our employees, our products, and our communities.
Find out how you can make an impact!
Check out our careers page for available opportunities. We look forward to hearing from you.

Skills Required