Job Description

Key Responsibilities

Brand Visibility & Campaign Planning:

Develop and implement marketing strategies to ensure strong brand presence in the marketplace, focusing on catchment areas to attract customers and increase sales

3

.

Marketing Calendar & Budget Management:

Prepare an annual marketing calendar with planned campaigns and manage budgets to ensure cost-effective promotion activities

3

.

Team Leadership:

Lead, mentor, and manage the marketing team, coordinating with cross-functional departments such as sales, product development, and retail stores

3

.

Media & Vendor Coordination:

Interface with local media and external vendors for advertisements, public relations, and promotional events

2

.

Digital Marketing & Analytics:

Oversee digital campaigns including SEO, social media, and email marketing; analyze campaign performance using KPIs and adjust strategies as needed

2

.

Market Research:

Conduct market and competitor analysis to identify growth opportunities and consumer preferences, tailoring marketing efforts accordingly

2

.

Product Promotion:

Plan product launches and promotional activities to maximize visibility and sales for silk products or apparel collections
Job Types: Full-time, Permanent

Pay: From ?20,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Provident Fund
Work Location: In person