Job Description

Marketing Manager ABM - 5+ years - Mumbai
Location - Mumbai
Your Future Employer - A leading global analytics and advisory firm with decades of experience in financial intelligence, risk consulting, and market research. The organization operates across multiple continents, serving top-tier banks, corporates, and government institutions. It is known for its deep domain expertise in credit assessment, data-driven insights, and policy advisory, supporting strategic decision-making across capital markets and infrastructure sectors. The firm maintains a strong presence in India and collaborates closely with international stakeholders to deliver high-impact solutions in ratings, benchmarking, and economic analysis
Key Responsibilities -

• Develop and execute scalable account-based marketing strategies across one-to-one, one-to-few, and one-to-many engagement models targeting high-value accounts.

• Collaborate with sales teams to assess account intent, define marketing objectives, and align on strategic outreach plans.

• Craft customized marketing initiatives incorporating personalized content, digital campaigns, executive engagement, and targeted events.

• Conduct thorough account research and gather intelligence to ensure relevance and precision in campaign execution.

• Leverage ABM platforms and tools to deliver focused, data-driven campaigns with measurable impact.

• Monitor and evaluate campaign performance at the account level to refine targeting, optimize strategy, and demonstrate ROI.

• Work cross-functionally to synchronize marketing efforts with sales enablement and broader organizational initiatives.

• Stay abreast of industry dynamics and competitive movements to continuously enhance account strategies.

• Manage campaign budgets and provide regular performance updates to key stakeholders.

Requirements -

• 5+ years in Strong experience in account-based marketing, campaign development, and customer segmentation.
• Excellent communication and stakeholder engagement skills, with the ability to influence at all levels.

What is in it for you -

• Exposure to diverse sectors, enhancing your understanding of business models and financial dynamics.
• Collaborative work environment with cross-functional teams focused on delivering client-centric solutions.
• Platform to sharpen marketing skills, stakeholder management, and strategic planning skills.

Reach us - If you think this role aligns with your career aspirations, kindly email your updated CV to for a confidential discussion about the role.
Disclaimer - Crescendo Global specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate based on race, religion, colour, origin, gender, sexual orientation, age, marital status, veteran status or disability status.
Note- We receive many applications daily, so it becomes difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated. Scammers can misuse Crescendo Globals name for fake job offers. We never ask for money, purchases, or system upgrades. Verify all opportunities at and report fraud immediately. Stay alert!
Keywords -Account Based Marketing , Campaign Management , Digital Marketing

Skills Required