Job Description

Job Summary:

We are seeking an experienced and results-driven

Marketing Manager

to lead and execute 360 marketing campaigns that integrate both

ATL (Above The Line)

and

BTL (Below The Line)

strategies. The ideal candidate will be responsible for creating holistic marketing plans, increasing brand awareness, driving consumer engagement, and generating demand across multiple touchpoints.

Key Responsibilities:Strategy & Planning

Develop and implement

360 integrated marketing campaigns

aligned with brand and business goals. Collaborate with internal teams and agencies to create a cohesive strategy combining

ATL (TV, radio, print, OOH)

and

BTL (events, activations, trade marketing, digital, etc.)

. Conduct market research to identify consumer trends, competitor activities, and new opportunities.

Execution & Management

Lead the execution of ATL campaigns including media planning, buying, and performance tracking. Oversee BTL activities such as roadshows, in-store promotions, exhibitions, experiential marketing, and POS material deployment. Coordinate with creative, media, digital, and PR agencies to deliver high-impact campaigns on time and within budget. Manage the marketing calendar and ensure timely roll-out of campaigns across channels.

Performance Monitoring

Track, measure, and analyze campaign effectiveness using key performance indicators (KPIs). Optimize campaigns based on insights and learnings to improve ROI. Prepare and present detailed post-campaign reports and recommendations.

Team & Stakeholder Collaboration

Lead and mentor junior marketing team members. Liaise with cross-functional teams including Sales, Product, and Finance to ensure alignment. Build strong relationships with external vendors and partners
Job Types: Full-time, Permanent

Pay: ?50,000.00 - ?64,000.00 per month

Work Location: In person