Job Description

Company Description
About the Role
REDE Consulting is a global Risk, Compliance, and Technology advisory firm helping organizations modernize and simplify the way they manage GRC, operational resilience, and third-party risk. With deep expertise across regulated industries -- especially Pharma, Life Sciences, BFSI, and Healthcare -- REDE combines strong domain knowledge with advanced automation and AI-led solutions to deliver real, measurable impact using ServiceNow.
REDE Consulting -- Simplifying Risk. Strengthening Trust. Powering Digital Resilience.

The Senior Marketing Manager at REDE Consulting will build and run a marketing engine that fuels pipeline growth, deepens engagement, and strengthens retention across every stage of the client journey. We're looking for an experienced marketer who can connect strategy to execution, and execution to results. You will architect campaigns, interpret results with precision, and refine strategies to drive sustainable growth.
Key Focus Areas
1. Demand Generation & Sales Alignment

• Plan and execute integrated marketing campaigns that enhance brand visibility and audience engagement, drive pipeline, and support revenue goals
• Own a focused mix of channels (email, website, LinkedIn, and Meta) and ensure campaigns are cohesive and on-brand
• Build clear campaign briefs and collaborate closely with the Director of Creative & Marketing so assets and campaigns are on-brand and built to perform
• Partner with Sales to define ICPs, prioritize segments, and align campaigns with outreach sequences, ensuring a qualified pipeline

2. Lifecycle, Email & CRM

• Own HubSpot marketing workflows, nurture tracks, and basic lead scoring to move prospects from first touch to opportunity
• Build and manage segmented email programs (nurture, re-engagement, lifecycle) with clear goals and simple reporting
• Maintain lists, segments, and core data hygiene so targeting stays accurate and usable
• Align with Sales on lead routing and follow-up expectations and adjust programs based on feedback and performance

Qualifications
What We're Looking For

• 3-5 years of marketing experience, ideally in B2B, e-commerce, or brand-forward environments
• Proven success in leading brand marketing strategies and demand-gen campaigns.
• Hands-on experience in HubSpot for automation, workflows, segmentation, and reporting
• Comfortable managing paid campaigns on LinkedIn, Meta, and Google
• Strong understanding of marketing funnels, attribution, and conversion optimization
• Confident working with tools like Google Analytics, Google Ads, and similar platforms
• Proven ability to manage multiple projects, stay organized, and deliver on deadlines in a fast-paced environment
• Experience building strong cross-functional partnerships with Sales, Creative, and Leadership to move work forward aligned and on time
• Interest in and ability to use AI and automation tools to move faster, improve execution, stay competitive, and keep marketing systems sharp and optimized
• Passion for premium brands, sustainability, and marketing that blends creativity with tangible impact

Bonus Points

• Degree in Marketing or a related field preferred
• Experience in Finance or Healthcare or Pharma
• Familiarity with B2B sales cycles, ABM, or outbound-heavy environments
• Experience with Adobe Creative Suite, Canva, and visual asset tools
• Experience managing and optimizing social content across Instagram, LinkedIn, and YouTube, with awareness of platform trends and performance metrics
• Comfort developing visual and written assets that align with brand voice and campaign objectives when supporting or scaling creative output

Additional Information
Join Us
If this role feels aligned and you're excited to build a focused, high-functioning marketing engine for a brand that cares about quality, we'd love to hear from you.
Please send your resume and a brief note on why this role is the right next step for you to
hr (at) rede-consulting.com
We celebrate diversity and are committed to equality. Everyone is welcome.

Skills Required