Job Description

Responsibilities:

• Develop and implement comprehensive marketing plans aligned with overall business goals.

Manage the end-to-end delivery of the business marketing KPIs.

• Conduct market research, get customer insights and carry out competitor analysis to identify

opportunities and develop targeted marketing campaigns.

• Oversee all aspects of the marketing budget, coordinate with the marketing team functions to

ensure efficient management of campaigns etc.

• Lead the development and execution of multi-channel marketing campaigns (e.g., digital

marketing, content marketing, social media marketing, public relations) to drive brand
awareness, lead generation, and customer acquisition.

• Coordinate with the digital marketing, BTL and communication teams to create a holistic

marketing plan and drive deliverables aligned with business ROI outcomes.

• Analyze marketing channel performance and identify areas for improvement.
• Stay abreast of industry trends and emerging marketing technologies to ensure the organization

remains competitive.

• Work closely with the creative, advertising and media agencies to create and deliver holistic

marketing approaches and drive business outcomes.

• Coordinate with the global brand teams to align with the global brand campaigns, etc.
• Collaborate with sales, product development, and other departments to ensure seamless

alignment and achieve shared goals.

• Develop and maintain strong relationships with key customers and influencers.

Requisites:

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
• Minimum 7-15 years of experience in a marketing leadership role.
• Exceptional communication and interpersonal skills, with the ability to lead, motivate, and

inspire a team.

• Prior understanding of the mining industry will be an added advantage.
• Proven track record of developing and executing successful marketing campaigns that deliver

measurable results (ROI).

• Strong understanding of marketing principles, methodologies, and best `practices.
• Excellent analytical and problem-solving skills.
• Proficiency in marketing automation and analytics tools.