Job Description

Marketing Lead

Location:

Gandhinagar, Gujarat(India)

Job Type:

Full-time, Salaried

About Habitera Farms / Very Mulberry

Habitera Farms is an 84-acre organic farm in Brentwood, California and the home of

Very Mulberry

--the largest mulberry producer in the United States. Our mission goes beyond agriculture. We are building a modern, community-centered farm brand that celebrates organic food, wellness, and joyful experiences. From our U-Pick orchard to our freeze-dried mulberry crisps and upcoming beverage line, we are creating products and experiences that bring people closer to nature and healthy living.

This is an exciting opportunity to help shape the brand and voice of a fast-growing farm and consumer product company. We are looking for a creative and proactive

Marketing Lead

who can take charge of our storytelling, digital presence, and community engagement.

As Marketing Lead, you will manage our social media, content creation, influencer partnerships, email campaigns, and overall brand growth strategy. You will help translate everyday moments on the farm into compelling stories, visuals, and campaigns that attract customers, influencers, and partners.

This role is ideal for someone who wants to grow quickly, brings creative thinking, is passionate about leveraging AI, and is excited to help build a modern farm brand with national potential.

The Marketing Lead will work closely with the founders and report directly to the General Manager.

Job Responsibilities

We want to hire a strong Marketing Lead with the following key responsibilities:

Brand & Content

Build and manage our marketing calendar across seasons, U-Pick events, and product launches. Lead content creation for social media, email, website, and on-farm storytelling. Maintain brand voice, visuals, and identity across all channels. Capture or coordinate photos, videos, short-form content, and behind-the-scenes moments.

Social Media & Digital Marketing

Manage Instagram, TikTok, Facebook, and other channels with a focus on growth and engagement. Track metrics and provide simple, clear insights on what's working and what to improve. Build and optimize email marketing flows for product sales and event announcements.

Influencer & Community Marketing

Build relationships with influencers, creators, local businesses, and community groups. Manage influencer outreach, sample shipments, collaboration campaigns, and our influencer affiliate program. Support marketing for farmers markets, retail partners, and online store promotions.

Events & Farm Support

Coordinate marketing needs for U-Pick weekends and special events. Support signage, print materials, banners, and on-site activations. Help improve customer experience across digital and physical touchpoints.

Qualifications & Experience

Key Attributes

Creative thinker with a strong sense of visual and written storytelling. Proactive, resourceful, and hungry to build something meaningful. Organized, dependable, and comfortable owning multiple projects. Learning mindset and excitement to grow with a fast-moving brand. Team player with a positive attitude and strong communication skills.

Education & Experience

2-5 years of experience in digital marketing, social media, content, or brand management (preferred). Experience creating or coordinating short-form video content (preferred). Familiarity with Canva, Adobe tools, or video editing apps (preferred). Experience with Shopify or other e-commerce platforms (preferred).

Technical Skills

Strong understanding of social media platforms and trends. Basic analytics skills (Instagram insights, Shopify analytics, Meta tools). Comfortable using email platforms and scheduling tools. Familiarity with AI tools such as ChatGPT, Gemini 3, Midjourney, or other generative tools for content creation, research, and workflow efficiency.
Turn America's largest mulberry farm into a brand everyone knows -- apply now and shape the Habitera Farms journey.

Job Types: Full-time, Permanent

Pay: ?500,000.00 - ?1,000,000.00 per month

Benefits:

Work from home
Application Question(s):

Do you have experience creating or coordinating short-form video content for social media (e.g., Reels, TikTok, YouTube Shorts)? How many years of hands-on experience do you have with tools like Canva, Adobe Creative Suite, or other video editing apps? Have you worked with Shopify or any other e-commerce platform? If yes, which ones and in what capacity? How would you rate your understanding of major social media platforms and current content trends (Beginner / Intermediate / Advanced)? Have you used analytics tools such as Instagram Insights, Shopify Analytics, or Meta Business Suite to track performance? Have you used AI tools like ChatGPT, Gemini, Midjourney, or similar for content creation, research, or workflow automation? If yes, please list them and how you used them.
Work Location: Remote