Job Description

Job Summary:

We are looking for a seasoned

Marketing Lead - Real Estate

to drive marketing initiatives across

developer-led projects

as well as

mandate-based real estate portfolios

. This role plays a critical part in shaping how projects are positioned, launched, and sustained in the market, while working closely with developers, internal sales teams, and channel partners.

The ideal candidate brings a balanced mix of

strategic thinking and hands-on execution

, understands the real estate sales funnel deeply, and is comfortable managing multiple stakeholders while delivering measurable results.

Key Responsibilities:

Marketing Strategy & Planning

Develop and implement marketing strategies for residential and commercial real estate projects under both developer and mandate verticals. Plan project-wise marketing calendars, budgets, and go-to-market strategies. Ensure consistent brand positioning aligned with project objectives and sales targets.

Developer & Mandate Coordination

Act as the primary marketing point of contact for developers. Align marketing plans with developer guidelines, approvals, and timelines. Design mandate-specific marketing approaches focused on inventory movement and faster conversions.

Digital & Performance Marketing

Oversee digital lead generation campaigns across platforms such as Google, Meta, and real estate portals. Monitor campaign performance, lead quality, and ROI. Work closely with agencies and internal teams to optimize campaigns and improve funnel efficiency.

Offline & On-Ground Marketing

Plan and execute site branding, project collaterals, and on-ground marketing activities. Coordinate walkthrough experiences, channel partner events, and launch activities. Manage vendors to ensure timely delivery and quality execution.

Sales & Channel Enablement

Collaborate closely with sales teams to align marketing efforts with closure goals. Create sales enablement tools including presentations, brochures, and inventory updates. Support channel partners with clear communication and marketing materials.

Team & Vendor Management

Lead, guide, and support internal marketing team members. Manage agencies, designers, and other external partners. Maintain quality, timelines, and cost control across all marketing activitie.s

Reporting & Insights

Track and report marketing performance on a regular basis. Share actionable insights with leadership and recommend improvements. Use data to drive informed decisions and continuous optimization.

What We're Looking For

Strong understanding of real estate marketing and project lifecycles. Experience handling both

developer marketing and mandate portfolios.

Practical knowledge of digital marketing, lead funnels, and CRM integration. Ability to manage multiple projects without losing attention to detail. Clear communicator with strong stakeholder management skills. A proactive, solution-oriented mindset

Qualifications & Experience

Bachelor's degree in Marketing, Business, or a related field (MBA preferred).

5-7 years of experience

in real estate marketing. Prior experience with developers, CP firms, or mandate-based models is essential. Experience managing launches, sustenance campaigns, and on-ground marketing.

How to Apply - Send your updated CV on hr@dreamrealtors.co.in / hr@empiregrand.in

Job Types: Full-time, Permanent

Pay: ₹65,000.00 - ₹75,000.00 per month

Benefits:

Cell phone reimbursement Leave encashment Paid sick time Paid time off Provident Fund
Work Location: In person