Job Description

Marketing Lead / Marketing Manager - Ecommerce Software Services



Experience: 5 to 10+ years (IT companies)

Location: Pune, Baner (Work from Office)

Salary -12-18 Lacs P.A.



About Us



We are looking for a Marketing Lead / Manager who will play a key role in

defining and executing our e-commerce marketing strategy. This role requires a

balance of creativity, analytical thinking, and executional excellence to drive

brand growth, lead generation, and customer engagement.



Key Responsibilities



Lead the development and execution of multi-channel marketing campaigns



(digital, social, SEO, email, events, and partner-driven).



Create and oversee marketing collateral, including case studies, whitepapers,



brochures, video content, and presentations.



Work closely with external marketing agencies, consultants, and creative



partners to drive campaigns and branding initiatives.



Plan and manage partner marketing, webinars, industry events, and



collaborations to boost visibility and engagement.



Support the sales and presales team with tailored proposals, presentations, and



solution-driven content.



Collect customer and market insights to refine targeting, improve conversion



funnels, and generate high-quality leads.



Track, measure, and report on the performance of marketing programs,



optimising for ROI.



thought leadership.



Drive SEO and branding initiatives to strengthen our online presence and



Ensure effective project management, tracking, and communication across



multiple stakeholders and campaigns.



Qualifications



SaaS, or IT services.



execution.



Bachelor's degree in Marketing, Business, or related field (MBA preferred).



5-10 years of experience in B2B/B2C marketing for e-commerce software,



Strong expertise in digital marketing, SEO/SEM, branding, and campaign



Experience working with external agencies and consultants.



Proven ability to manage multiple projects with excellent organisational and



communication skills.



Strong analytical skills to evaluate campaign performance and take data-driven



decisions.



brand building.



* Creative thinker with experience in event planning, partner collaboration, and