Job Description

Job Title:

Marketing Lead

Location: Calicut

Job Type: Full-Time

Experience: 3+ years in B2B marketing, preferably in IT services, SaaS, or cloud

solutions

Job Summary

We are seeking a strategic, creative, and execution-focused Marketing Lead to take

charge of our marketing efforts. This role involves planning and executing marketing

strategies, driving lead generation, organizing high-impact events, building the brand,

and ensuring the creation and execution of effective marketing content and digital

campaigns.

Key Responsibilities

1. Marketing Strategy & Planning

? Define and drive the overall marketing strategy aligned with business goals

? Create quarterly and annual marketing plans with defined KPIs and budgets

? Analyze market trends, competitors, and customer insights to refine strategy

? Align marketing goals with sales and business development efforts

2. Lead Generation

? Develop and execute B2B lead generation campaigns across digital, email,

content, and event channels

? Collaborate with the sales team to ensure lead quality and conversion

? Track and report campaign performance, optimizing for ROI

3. Event Marketing

? Plan, execute, and manage physical and digital events (e.g., webinars, expos,

partner meets)

? Drive attendance through targeted campaigns

? Measure event ROI and capture leads for sales follow-up

4. Brand Building

? Strengthen brand identity and ensure consistency across all platforms

? Drive visibility through storytelling, PR opportunities, partnerships, and

industry thought leadership

? Monitor and enhance the brand's presence across digital and offline

touchpoints

5. Content & Collateral Creation

? Oversee creation of high-quality marketing assets including:

? Brochures, company profiles, service overviews

? Website content and landing pages

? Videos, corporate films, posters, and social creatives

? Work with internal teams and vendors to maintain brand tone and visual

appeal

6. Digital Marketing Strategy & Execution

? Develop and manage integrated digital marketing campaigns (SEO, SEM,

email, social, content marketing)

? Collaborate with the digital marketing team to plan, implement, and optimize

campaigns

? Monitor analytics and ensure continuous improvement based on data-driven

insights

7. Marketing Automation & CRM

? Experience with tools like Zoho CRM, HubSpot, Salesforce, or similar

? Implement workflows to automate lead nurturing and track the full customer

journey.

Requirements

? 3+ years in B2B marketing, ideally in IT services, SaaS, or cloud products

? Strong understanding of marketing strategy, branding, digital campaigns,

and content creation

? Proven track record in lead generation and event marketing

? Excellent communication and leadership skills

? Proficiency in marketing tools like Google Analytics, Zoho, Adobe Creative

Suite

? Bachelor's/Master's degree in Marketing, Business, Communications, or

related field

What We Offer

? Leadership role with high visibility and strategic impact

? A collaborative and innovative work culture

? Opportunity to shape the marketing roadmap of a growing company

? Competitive salary with performance incentives

Job Type: Full-time

Work Location: In person