Job Description

Marketing Lead

Location:

Daymart Group - Corporate Office, Nadakkavu, Calicut

Experience Required:

Minimum

2+ years

in Digital Marketing Lead role

Job Summary

Daymart Group is seeking a highly skilled

Marketing Lead

with strong experience in

Digital Marketing, Content Creation, Strategy Development, and Campaign Execution

. The ideal candidate will drive our digital presence, strengthen brand visibility, and lead marketing initiatives across all online platforms.

Key Responsibilities

Develop and lead

digital marketing strategies

to support business goals. Plan, create, and execute

performance-driven digital campaigns

across social media, Google, and other platforms. Oversee

content creation

including social media posts, ad creatives, reels, product content, and promotional materials. Manage digital marketing calendars, budgets, and campaign performance reports. Analyze digital trends, audience insights, and competitor strategies. Work closely with creative teams to ensure high-quality, on-brand content. Improve brand visibility, engagement, and customer acquisition through online channels. Monitor KPIs and optimize campaigns for better reach and ROI. Support occasional offline marketing activities when required. Collaborate with store teams for digital coverage of events, launches, and promotions.

Required Skills & Qualifications

Minimum

2+ years of experience

in digital marketing or as a marketing lead. Strong expertise in

content creation, digital strategy, and campaign execution

. Solid understanding of social media platforms (Facebook, Instagram, YouTube, LinkedIn). Experience with content tools like Canva, Photoshop, or similar. Ability to analyze metrics, create reports, and optimize campaigns. Excellent communication and planning skills. Creative thinker with strong attention to detail.

Must be willing to travel for content shoots, store visits, and marketing activities when needed.

Preferred Skills (Not Mandatory)

Experience in FMCG/Retail/Hypermarket industry. Knowledge in SEO, paid ads, or influencer marketing. Bachelor's Degree or MBA (Marketing specialization preferred but NOT mandatory).

Benefits

Opportunity to lead the digital marketing wing of a growing retail group. Creative and collaborative work environment. Career growth opportunities.
Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹20,000.00 per month

Benefits:

Health insurance
Ability to commute/relocate:

Nadakavu, Calicut, Kerala: Reliably commute or planning to relocate before starting work (Preferred)
Experience:

Marketing: 1 year (Preferred) Digital marketing: 1 year (Preferred)
Location:

Nadakavu, Calicut, Kerala (Preferred)
Work Location: In person