Job Description

Job Summary

You will own end-to-end marketing strategy and execution for a fast-growing electronics and home-automation company with multiple brands (hardware products, B2B, D2C, integrator services). Your job is to drive brand awareness, product demand, and qualified leads across all channels with a strong focus on ROI and execution.

Key Responsibilities / Duties

1. Brand Strategy & PositioningBuild and maintain brand identities for multiple sub-brands. Define messaging frameworks, value propositions, and USPs. Maintain consistency in tone, visual design, and storytelling.

2. Product MarketingCreate launch plans for new hardware products. Develop datasheets, manuals, brochures, GTM decks. Benchmark competitors and maintain comparison matrices. Convert technical features into value-driven messaging.

3. Digital Marketing & PerformanceExecute campaigns across Google, Meta, LinkedIn. Manage website content, SEO/SEM, landing pages. Build funnels for B2B and D2C. Track CAC, CPL, ROAS.

4. Content & Design CoordinationCreate content calendars. Oversee social media, blogs, product videos. Coordinate with designers, videographers, 3D team. Maintain brand standards.

5. Channel & Partner MarketingProvide distributors/integrators with marketing assets. Build partner decks and onboarding material. Support co-branded campaigns.

6. Events & Offline MarketingPlan exhibitions and launch events. Handle booth design, printing, logistics. Track offline marketing ROI.

7. Marketing Operations & ReportingCreate dashboards and insights. Manage budgets and vendor contracts. Run A/B tests and optimize continuously. Maintain organised file structures.

Required Skills & Qualifications

Technical Skills:Digital marketing expertise. Hardware/tech product marketing experience. Strong copywriting. Basic design understanding. CRM, analytics, SEO/SEM knowledge. Performance ads experience.

Soft Skills:Highly organised and deadline-driven. Ability to simplify complex tech concepts. Excellent cross-team coordination. Fast execution. * Analytical mindset focused on ROI.