Job Description

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Own customer and consumer insights, identifying purchase triggers and barriers across segments Develop and implement customer segmentation strategies to drive lifecycle marketing: acquisition, engagement, retention, and growth Lead multi-channel marketing campaigns (digital, offline, influencer, experiential) to build brand trust and drive conversions Collaborate with product, growth, analytics, and tech teams to enhance the end-to-end consumer experience Champion brand strategy and positioning across all platforms and consumer journeys Drive innovation in marketing programs and test new channels to scale performance Monitor KPIs and deliver data-backed recommendations to optimize marketing ROI Ensure brand consistency while adapting messaging for different audience cohorts

Key Requirements

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3-4 years in FMCG brand marketing 2+ years in D2C/eCommerce consumer marketing Proven success in launching and scaling consumer products Strong grasp of digital and traditional marketing channels Experience working cross-functionally with product, growth, analytics, and creative teams Ability to translate customer insights into actionable strategies Excellent communication, leadership, and stakeholder management skills
Job Types: Full-time, Permanent

Pay: ₹4,000,000.00 - ₹5,000,000.00 per year

Work Location: In person