Job Description

Marketing Role Overview

The Marketing Executive at PhysioAdviserIndia will be responsible for increasing brand visibility, generating patient leads, managing digital and offline marketing, and supporting the growth of OA Knee & Spine Programs across all clinics. The ideal candidate should be creative, proactive, and capable of handling end-to-end marketing activities.

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Key Responsibilities

1. Digital Marketing

Handle social media (Instagram, Facebook, Google My Business, YouTube).

Create daily posts, reels, stories, and educational content.

Manage paid ads for patient leads (Meta & Google Ads).

Optimize website SEO and local visibility ("Physiotherapy near me", "Laser Therapy Burari", etc.).

Track analytics & prepare monthly performance reports.

2. Clinic Marketing & Branding

Plan and execute clinic-level promotions and health camps.

Coordinate branding materials: banners, standees, posters, treatment brochures.

Support OA Knee & Spine Laser Therapy campaigns.

Maintain patient feedback systems and online reviews.

3. Community Outreach

Conduct tie-ups with gyms, schools, RWAs, corporate offices.

Organize physiotherapy awareness sessions.

Build referral networks with doctors, orthopaedic clinics, and diagnostic centers.

4. Patient Lead Management

Handle incoming inquiries (calls, messages, WhatsApp, website leads).

Convert leads to appointments.

Follow-up system to improve conversion rates.

5. Content & Creative Work

Prepare content for posts, blogs, ads, and video scripts.

Work closely with physiotherapists to create clinical awareness content.

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Skills Required

Strong communication & interpersonal skills

Digital marketing proficiency (Meta Ads, Google Ads)

Basic graphic design (Canva or similar)

Good understanding of healthcare marketing

Ability to work independently and meet targets

Excellent organizational and follow-up skills

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Qualifications

Bachelor's degree in Marketing / Management / Communication

Training or certification in Digital Marketing preferred

Prior experience in clinic/hospital/healthcare marketing is a plus

Job Types: Full-time, Part-time, Fresher, Internship
Contract length: 6 months

Pay: ?8,186.67 - ?24,861.28 per month

Work Location: In person