Job Description

JOB DESCRIPTION

1.

JOB IDENTIFICATION

Job Title:

Reporting To:

Department

Market Intelligence Analyst

Simon Wright, Marketing Director, International

Marketing

2. JOB PURPOSE

The Market Intelligence Analyst will provide actionable data insights that inform strategic and tactical marketing decisions across the International business. This role owns all

marketing data, reporting, dashboards, and research

activities, targeted with centralising performance analysis and removing manual reporting and insight tasks from the wider marketing team.
The Market Intelligence Analyst will ensure that marketing activity is data-led, measurable, and aligned with the company's growth strategy. Working closely with the Marketing Director, Sales, Commercial and BI teams, this position will help shape decision-making through accurate analytics, performance measurement, and market intelligence.

3

. KEY RESULT AREAS

Market & Competitor Research

Conduct ongoing

market analysis

to identify trends, risks, and opportunities within key industry verticals (Automotive, Marine & Defence, Heavy Duty Truck, Manufacturing, etc.). Manage

competitor intelligence

, tracking product launches, pricing, messaging, partnerships, and market positioning. Support

market entry and expansion projects

with quantitative and qualitative research. Produce structured

market intelligence reports

and executive summaries to support the growth strategy Maintain a database of competitor profiles, key accounts, and global market indicators.

Performance Reporting & KPI Management

Develop and maintain the

marketing performance measurement framework

to track ROI across all channels, campaigns, and P&Ls. Build and manage

dashboards

and automated reports for leadership visibility, including campaign impact, funnel performance, lead conversion, and content engagement from multiple systems and platforms (ERP, CRM, LinkedIn, Google Analytics / SEO). Define, track, and report on

marketing KPIs

, including: + Campaign ROI
+ Lead generation and conversion rates
+ Digital engagement (traffic, CTRs, form fills, etc.)
+ Social and content performance
+ Event ROI and pipeline contribution
Present insights and recommendations to the marketing and cross-functional teams to drive informed decision-making.

4

. ADDITIONAL KEY DUTIES

Data Management & Systems Integration

Ensure accuracy, consistency, and compliance of marketing data across all systems. Collaborate with the BI team to enhance system integrations and reporting automation. Develop standardised data models and reporting templates for consistent usage across divisions.

Insight & Collaboration

Contribute to the development of the company's

Growth Hub

and Intranet Page

, enabling easy access to data and insights. Drive adoption of BI tools and analytics best practices across the marketing function.

5

. KNOWLEDGE, TRAINING, EXPERIENCE & SKILLS REQUIRED TO DO THE JOB

Essential:

3-5 years of experience in

business intelligence, data analysis, or marketing analytics

, ideally in a

B2B or industrial/manufacturing

environment. Strong proficiency with Excel (advanced), and data visualisation. Working knowledge of CRM and marketing automation platforms (HubSpot, Salesforce, Dynamics, etc.). Ability to integrate and interpret data from multiple sources (web, CRM, ERP). Experience with quantitative and qualitative

market research

and competitor analysis. Excellent attention to detail and data accuracy.

Desirable:

Experience working with SQL or other data query languages. Understanding of SEO, PPC, and digital marketing metrics. Familiarity with ERP systems. Experience in managing or contributing to BI dashboards in a global business context.

Key Attributes

Commercially minded with a passion for data-driven marketing. Proactive, curious, and confident turning data into actionable insight. Comfortable working in a fast-paced, matrixed environment. Strong communication and presentation skills. Collaborative and supportive team player. Highly organised with an analytical mindset and strategic outlook.

8

.

JOB DESCRIPTION AGREEMENT

We confirm that this conveys a full and accurate description of the job as at

DATE

.

Job Holder's Signature:.................................................................................................................



Manager of Department Signature:............................................................................................



Director of Department Signature:.............................................................................................



Date:...................................



Date:...................................



Date:...................................

Document Owner:

Human Resources

Creation Date:

March 2021

Please Note:

Printed Copies are not subject to version control