Spark PR Agency is a results-driven PR and digital marketing agency based in Noida. We help brands shine by delivering strategic campaigns across PR, digital, and traditional marketing channels. We are expanding our team and seeking a skilled
Marketing Specialist
with a focus on
Product Marketing
to drive product positioning, launches, and growth strategies.
Role Overview:
We are looking for a motivated
Marketing Specialist
with at least 2 years of experience specifically in
Product Marketing
. The candidate should have strong knowledge and hands-on experience in product positioning, launch planning, and integrated marketing strategies that combine digital and in-person marketing efforts.
Key Responsibilities:
Develop and execute comprehensive
product marketing
strategies including positioning, messaging, and competitive analysis.
Plan and manage product launches, campaigns, and promotions.
Collaborate closely with product teams, sales, content, SEO, and design to align marketing initiatives.
Drive integrated marketing campaigns across digital platforms and in-person events/activations.
Monitor and analyze product performance and campaign metrics; prepare actionable insights and reports.
Conduct market research to understand customer needs, market trends, and competitor landscape.
Manage marketing budgets to ensure cost-effective execution of campaigns.
Stay updated on the latest product marketing trends and best practices.
Requirements:
Minimum
2 years of experience
focused on
Product Marketing
.
Strong understanding of product positioning, go-to-market strategies, and customer segmentation.
Should Convert Leads and give the new ideas to the company
Ability to blend digital and in-person marketing tactics effectively.
Excellent communication, collaboration, and project management skills.
Creative mindset with strong analytical abilities.
Bachelor's degree in Marketing, Business, or related field (MBA preferred).
What We Offer:
Competitive salary: ₹30,000 - ?50,000 per month
Dynamic and supportive work environment
Opportunities to work with innovative products and brands
Career development and skill enhancement
Modern office located in Noida