Job Description

Key Responsibilities:

Team Management & Leadership

Lead, mentor, and monitor the team of 6 PROs, ensuring their daily/weekly targets and performance KPIs are achieved. Provide guidance and training to PROs on admissions pitch, parent handling, and communication strategies.

Branding & Marketing Strategy

Develop and execute marketing campaigns (online & offline) to strengthen brand positioning of the schools. Oversee digital marketing, social media campaigns, advertisements, and promotional materials. Coordinate with the design team for creatives like banners, posters, brochures, and event promotions.

Admissions Growth

Plan and implement effective admission campaigns to achieve yearly student enrollment targets. Organize school promotional events, open houses, education fairs, and home visits with PROs. Track leads generated, parent enquiries, and ensure timely follow-up until conversion.

Community & Outreach Engagement

Build strong relationships with local communities, educational consultants, and parent networks. Identify opportunities for partnerships, CSR initiatives, and sponsorships to enhance brand visibility.

Market Analysis & Reporting

Conduct competitor analysis and market research to understand trends in the education sector. Submit weekly/monthly reports to management on PRO performance, admissions status, and marketing ROI. Suggest data-driven strategies for admissions improvement.

Key Skills & Competencies:

Strong leadership and team-handling skills. Excellent communication, negotiation, and interpersonal skills. Expertise in branding, marketing campaigns, and admissions growth. Knowledge of CBSE school operations and parent expectations. Proficiency in digital marketing, social media management, and analytics. Ability to work under pressure and meet deadlines.

Qualifications & Experience:

Bachelor's/Master's degree in Marketing, Business Administration, or a related field.

5-10 years of proven experience

in educational marketing/admissions, with at least

2-3 years in a leadership role.

Prior experience in handling PROs/Admissions teams preferred. Exposure to Chennai/Tiruvallur market will be an added advantage.
Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

Health insurance * Provident Fund