Job Description

MARKETING HEAD

The Marketing and Communications Head for a group of schools and colleges plays a critical role in developing, executing, and managing strategies that promote the institution's brand, attract new students, and communicate its values to various stakeholders. Here are the key responsibilities typically associated with this role:

1. Strategic Marketing Planning

Develop and execute a comprehensive marketing strategy that aligns with the institution's vision, mission, and enrollment goals. Identify target audiences for different programs across schools and colleges, and create tailored marketing plans for each segment. Conduct market research to understand trends, competition, and opportunities, helping refine marketing strategies.

2. Brand Management and Positioning

Define and manage the institution's brand identity, ensuring consistent messaging and visual representation across all schools and colleges. Develop and maintain a strong, cohesive brand story that highlights the institution's strengths, values, and unique offerings. Oversee brand guidelines and ensure all communications--digital, print, and interpersonal--are in alignment with the brand.

3. Digital Marketing and Content Strategy

Plan and execute digital marketing strategies, including SEO, social media, content marketing, and email campaigns. Oversee the creation and distribution of high-quality, engaging content that resonates with prospective students, parents, and the community. Manage website content, ensuring it is up-to-date, informative, and optimized for both user experience and search engines.

4. Public Relations and Media Relations

Build and maintain relationships with media outlets, journalists, and influencers to increase the institution's visibility and reputation. Develop press releases, articles, and media kits to share news about achievements, events, and initiatives within the institution. Serve as the primary spokesperson, or assign representatives, for media inquiries and crisis communications.

5. Event Planning and Community Engagement

Plan, promote, and execute events such as open houses, fairs, webinars, and info sessions to engage prospective students and families. Develop community outreach programs to strengthen relationships with alumni, donors, and local organizations. Collaborate with academic and administrative teams to create events that showcase the institution's programs and achievements.

6. Social Media Management

Oversee all social media platforms, ensuring regular, engaging posts that showcase the institution's activities, culture, and achievements. Use social media analytics to assess engagement, reach, and effectiveness, and adjust strategies to improve performance. Manage the reputation of the institution on social media by actively responding to inquiries, comments, and reviews.

7. Internal Communications

Develop internal communication strategies to ensure students, parents, and staff are informed and engaged with institutional news and updates. Oversee newsletters, email communications, and announcements to maintain clear, timely communication within the community. Foster a sense of community and alignment with the institution's values and goals through regular internal communications.

8. Analytics, Reporting, and Budget Management

Track and analyze the effectiveness of marketing campaigns using key performance indicators (KPIs) and analytics tools. Prepare and present reports on campaign results, website performance, social media engagement, and other metrics to senior leadership. Manage the marketing and communications budget, ensuring effective allocation of resources to meet strategic goals.

9. Admissions and Enrollment Support

Collaborate with the admissions team to align marketing efforts with recruitment and enrollment objectives. Develop campaigns that emphasize the institution's unique value propositions, enhancing the admissions process. Support admissions events and materials by providing creative direction and content to enhance engagement with prospective students.

10. Crisis Management and Reputation Management

Develop and implement crisis communication plans to handle any unexpected situations that may impact the institution's reputation. Monitor online and offline channels for feedback and reviews, responding to negative comments or misinformation proactively. Maintain transparency and clear communication with stakeholders during crises to uphold trust and credibility.

11. Innovation and Continuous Improvement

Stay updated on emerging marketing trends, technologies, and best practices in education marketing to innovate and refine strategies. Regularly assess and improve marketing tactics, integrating new tools, methods, and technologies where beneficial. Gather and apply feedback from stakeholders to ensure the marketing strategy remains effective, relevant, and engaging.

12. Collaboration and Cross-Functional Leadership

Work closely with academic, admissions, and operations teams to align on messaging, goals, and events. Collaborate with other departments to create a unified and impactful message for prospective and current students. Provide guidance and resources to school-specific marketing teams to ensure a cohesive brand experience across all campuses.
Job Types: Full-time, Permanent

Pay: ?20,492.85 - ?92,793.12 per month

Benefits:

Provident Fund
Schedule:

Day shift
Supplemental Pay:

Performance bonus Yearly bonus
Work Location: In person