Job Description

This role is for one of the Weekday's clients
JobType: full-time
The Marketing Head will lead the overall marketing strategy, execution, and brand positioning for a technology-driven B2B organization. This role requires a hands-on leader who can drive brand building, demand generation, digital marketing, and market intelligence while collaborating closely with sales, external agencies, and leadership to support business growth.
Requirements
Key Responsibilities
Marketing Strategy & Leadership

• Own and execute the end-to-end marketing strategy aligned with business and revenue goals.
• Drive brand positioning and messaging across all marketing channels and materials.
• Work closely with leadership and sales teams to support pipeline growth and market expansion.

Digital Marketing & Brand Management

• Take complete ownership of social media strategy and execution across platforms.
• Oversee content creation for social media, blogs, PR, media publications, and marketing campaigns in coordination with agencies and vendors.
• Curate, review, and enhance content produced by external partners to ensure consistency and quality.
• Lead SEO strategy and execution in collaboration with specialized agencies.
• Define and maintain branding, visual identity, and design themes across all marketing collateral.

Campaigns, Analytics & Market Intelligence

• Track, analyze, and report quantitative and qualitative performance metrics from marketing campaigns.
• Conduct market and competitive research to identify trends, opportunities, and potential partnerships.
• Provide insights to leadership based on market analysis and campaign outcomes.

Events, PR & Partnerships

• Plan and execute marketing events including exhibitions, trade shows, industry forums, and award functions.
• Support PR initiatives and media engagement to strengthen brand visibility.
• Identify and explore collaboration opportunities with ecosystem partners.

Sales Enablement

• Collaborate closely with sales teams to create presentations, pitch decks, and promotional materials.
• Ensure marketing initiatives directly support sales success and customer acquisition.
• Manage CRM and marketing data in coordination with sales operations (Salesforce experience preferred).

Qualifications & Experience

• MBA in Marketing or an equivalent qualification.
• 3-7 years of progressive experience in marketing, preferably in B2B or technology-driven environments.
• Proven experience working closely with sales teams and supporting revenue growth.
• Strong communication, presentation, and stakeholder management skills.
• Proficiency in MS Word, PowerPoint, and Excel; experience with CRM tools such as Salesforce is a plus.

Good-to-Have Skills

• Familiarity with marketing intelligence tools such as LinkedIn, Slintel, or similar platforms.
• Hands-on experience with design and content tools such as Adobe Suite, Affinity Suite, Canva, or Gamma.
• Exposure to robotics, automation, logistics, warehousing, or industrial technology domains.

Personal Attributes

• Continuous learner with the ability to develop subject matter expertise.
• Experience working in fast-paced startup or innovation-led environments.
• Strong execution mindset with the ability to manage multiple initiatives under tight timelines.
• Strategic thinker with hands-on operational capability.

Skills Required