will be responsible for driving business growth for
HAUL Material Handling
by leading the national sales team, developing and managing a strong distributor network across India, and executing strategic marketing initiatives for material handling equipment including forklifts, pallet trucks, stackers, and related solutions.
This role requires a strong blend of
strategic planning, distributor management, sales leadership, and market expansion expertise
.
Key Responsibilities1. Sales Leadership & Team Management
Lead, mentor, and manage the
Pan-India sales team
Set sales targets, KPIs, and performance metrics for regional and area sales managers
Monitor sales performance and ensure achievement of monthly, quarterly, and annual targets
Conduct regular sales reviews, training programs, and field visits
Build a high-performance sales culture focused on growth and customer satisfaction
2. Distributor Development & Channel Expansion
Identify, appoint, and develop
authorized distributors/dealers across India
Define distributor onboarding processes, agreements, and performance benchmarks
Strengthen existing distributor relationships and improve market penetration
Ensure distributor compliance with company policies, branding, pricing, and service standards
Support distributors with sales tools, training, and marketing initiatives
3. Marketing Strategy & Brand Development
Develop and execute
Pan-India marketing strategies
to increase brand visibility and market share
Plan and oversee product launches, promotions, exhibitions, trade fairs (e.g., EXCON), and dealer meets
Coordinate with digital marketing, branding, and communication teams
Analyze market trends, competitor activity, and customer feedback to refine strategies
4. Business Development & Market Expansion
Identify new markets, industries, and large accounts for business growth
Build relationships with key customers, consultants, and industry influencers
Support key negotiations, large orders, and strategic accounts
Drive cross-selling and upselling of HAUL Material Handling products
5. Planning, Reporting & Coordination
Prepare annual sales and marketing plans, budgets, and forecasts
Provide regular MIS reports on sales performance, distributor health, and market trends
Coordinate with operations, service, finance, and supply chain teams to ensure smooth execution
Ensure alignment between sales commitments and operational capabilities
Desired Skills & Competencies
Strong leadership and people-management skills
Proven expertise in
channel sales & distributor management
Strategic thinking with strong execution capability
Excellent negotiation, communication, and presentation skills
Data-driven decision making and analytical ability
Willingness to travel extensively across India
Qualifications & Experience
Bachelor's degree in Engineering / Marketing / Business Administration (MBA preferred)
10-15 years of experience
in Sales & Marketing
Minimum
5+ years in a senior leadership role
Prior experience in
Material Handling Equipment, Industrial Machinery, Construction Equipment, or Capital Goods
is highly preferred
Strong Pan-India distributor handling experience is mandatory
What We Offer
Leadership role in a growing material handling brand
Opportunity to build and scale a national distributor network
Competitive compensation with performance-linked incentives
Long-term growth and strategic decision-making exposure
Job Type: Full-time
Pay: ?40,000.00 - ?85,805.54 per month
Benefits:
Health insurance
Work from home
Work Location: In person
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