Job Description

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Develop and implement a comprehensive 360 marketing strategy aligned with business goals.
Oversee brand positioning, market segmentation, and competitor analysis.
Collaborate closely with the sales, product, and senior leadership teams to ensure marketing goals support overall business objectives.
Lead, mentor, and grow an in-house marketing team and external agency partners.
Digital & Performance Marketing
Drive lead generation via paid media (Google Ads, Meta, YouTube, SEO, Display, Remarketing).
Manage digital performance metrics including CPL, CPA, and ROAS.
Optimize website, landing pages, and lead funnels for maximum conversion.
Stay ahead of digital trends and platforms relevant to real estate buyers.
Offline & Traditional Marketing
Plan and execute ATL and BTL campaigns: print ads, outdoor media (hoardings, transit ads), events, brochures, and exhibitions.
Coordinate with creative, media, and print vendors for timely delivery of marketing materials.
Content & Communication
Oversee content creation (copy, visuals, video) for brand campaigns, social media, email, and PR.
Develop strong storytelling around projects and the company brand.
Ensure consistent brand messaging across all channels.
CRM, Automation & Analytics
Oversee marketing automation tools, CRM integration (e.g., Salesforce, HubSpot).
Monitor and report KPIs: leads, conversions, brand reach, engagement.
Use data-driven insights to continuously optimize campaigns.
Project Launch & Brand Campaigns
Strategize and execute high-impact project launch campaigns.
Liaise with sales and project teams for alignment on timelines, USPs, and target demographics.

Skills Required