Job Description

Roles and Responsibilities:

• Develop and execute comprehensive marketing strategies that align with the company's

objectives and goals, driving brand growth and awareness.

• Oversee all aspects of marketing including branding, advertising, digital marketing,

content creation, PR, and social media strategy.

• Lead the creation and management of marketing campaigns to support product launches,

store openings, and other key company events.

• Manage relationships with external agencies for digital marketing, creative content,

and media planning.

• Identify new opportunities to reach new markets, enhance brand visibility, and drive traffic

to retail stores and the company's e-commerce platforms.

• Conduct market research and analyze consumer behaviour, competitors, and industry

trends to adjust marketing strategies and increase market share.

• Lead the development and execution of creative marketing concepts to ensure brand

consistency across all channels, including print, digital, and social media platforms.

• Drive the digital marketing agenda by managing SEO/SEM, PPC, email marketing, and social

media advertising to increase online engagement and sales.

• Manage the marketing budget, track spending, and optimize the allocation of resources

across channels and campaigns for maximum ROI.

• Coordinate with the product design, sales, and retail teams to ensure cohesive marketing

strategies are executed across all business functions.

• Lead internal communications to ensure alignment between departments and the

marketing team.

• Monitor performance metrics and KPIs, analyzing the effectiveness of marketing campaigns

and implementing data-driven changes.

• Develop and maintain relationships with media outlets, influencers, and industry

stakeholders to enhance brand reputation.

• Oversee customer engagement initiatives, including loyalty programs and customer

retention strategies.
Requirements:

• Proven experience in marketing leadership roles, preferably within the retail, fashion, or

luxury goods sectors.

• Strong understanding of brand management and experience in building and scaling

premium or luxury brands.

• Expertise in digital marketing strategies, including SEO, SEM, social media, email marketing,

and content marketing.

• Excellent leadership, communication, and organizational skills.
• Analytical mindset with the ability to interpret data and translate it into actionable

insights.

• Experience managing budgets and delivering ROI through strategic marketing initiatives.
• Proficient in working with external agencies and managing partnerships.
• Ability to lead creative teams and work collaboratively with design, product, and sales teams.
• A visionary with a proactive approach to identifying marketing opportunities and risks.
• Bachelor's or Master's degree in Marketing, Business, or a related field.
• Exp: 10+ years in marketing, with at least 5 years in a leadership role.