The Marketing Head will be responsible for developing and executing innovative marketing strategies to enhance the brand presence, patient acquisition, and retention for a chain of dental clinics. This role involves overseeing all marketing initiatives including digital campaigns, brand positioning, partnerships, local promotions, and community outreach, ensuring the clinics maintain a competitive edge in the healthcare industry.
Key Responsibilities:
Strategic Planning & Branding
Develop and implement marketing strategies aligned with the organization's growth objectives.
Strengthen the brand identity across all clinics and ensure consistent messaging.
Conduct market research to identify opportunities, patient trends, and competitor analysis.
Digital Marketing & Patient Engagement
Oversee digital campaigns including SEO, SEM, social media, email marketing, and online reputation management.
Drive patient engagement through content creation, awareness campaigns, and targeted communication.
Manage online patient reviews, ratings, and feedback to enhance clinic credibility.
Business Development & Growth
Develop referral programs, loyalty plans, and partnership models with corporates, schools, and wellness programs.
Plan and execute local promotions, health camps, and community awareness drives.
Support new clinic launches with brand activation campaigns.
Team Leadership & Vendor Management
Lead, mentor, and manage the marketing team across regions.
Collaborate with external agencies, vendors, and creative partners for campaigns.
Track ROI and ensure efficient use of marketing budgets.
Performance Monitoring & Reporting
Establish KPIs for patient acquisition, retention, and brand visibility.
Generate regular reports on marketing performance and suggest improvements.
Present insights and recommendations to senior management for strategic decisions.
Key Skills & Competencies:
Proven experience (8-12 years) in healthcare or service-based marketing, preferably in multi-location clinic/hospital chains.
Strong expertise in digital marketing, branding, and consumer engagement.
Excellent leadership, communication, and analytical skills.
Ability to think creatively and implement innovative campaigns.
Strong network in healthcare marketing and corporate partnerships.
Educational Qualification:
MBA/PGDM in Marketing, Business Management, or related field.
Certifications in Digital Marketing/Healthcare Marketing will be an added advantage.
Job Type: Full-time
Pay: ₹45,000.00 - ₹50,000.00 per month
Benefits:
Provident Fund
Work Location: In person
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