The Marketing Manager will develop, implement, and oversee marketing strategies to enhance brand visibility, drive sales, and support business growth. The role requires a creative and results-oriented professional to manage marketing campaigns, digital marketing initiatives, market research, and promotional activities.
Key Responsibilities
? Develop and execute marketing strategies aligned with company objectives.
? Plan and implement marketing campaigns across digital and traditional channels.
? Manage social media presence, content marketing, and online advertising.
? Conduct market research and competitor analysis to identify opportunities and trends.
? Collaborate with sales, product, and operations teams to support product launches and promotions.
? Monitor campaign performance, analyze metrics, and prepare marketing reports.
? Organize events, exhibitions, and promotional activities to enhance brand visibility.
? Maintain marketing budgets and optimize spend for maximum ROI.
? Manage relationships with vendors, advertising agencies, and media partners.
? Ensure brand consistency across all marketing materials and communications.
Key Skills & Competencies
? Strong understanding of marketing principles, digital marketing, and branding.
? Excellent communication, presentation, and interpersonal skills.
? Proficiency in MS Office, social media tools, and digital marketing platforms.
? Ability to analyze data and make data-driven decisions.
? Creative thinking and problem-solving skills.
? Strong coordination and project management abilities.
? Language Proficiency: Hindi (Preferred), English (Fluent), Malayalam (Fluent).
Qualifications
? Bachelor's Degree / MBA / PGDM in Marketing, Business Administration, or related field.
? Marketing certifications preferred but not mandatory.
? Minimum 3-5 years of experience in marketing, brand management, or related roles.