Job Description

Job Purpose:

The Marketing Head will lead the brand's marketing strategy with a strong focus on

international guest acquisition and global brand positioning

. The role requires a proven leader who understands luxury/wellness markets and can effectively manage both domestic and international marketing initiatives to drive growth.

Key Responsibilities:

Develop and execute

domestic and international marketing strategies

aligned with business goals. Build strong

brand positioning in global markets

, targeting wellness travelers, corporates, and high-value guests. Manage digital marketing campaigns (social media, SEO, SEM, influencer collaborations) with an

international reach

. Plan and implement

global PR, partnerships, and trade campaigns

to attract international guests. Collaborate with sales teams to design promotional packages and seasonal offers for international clientele. Represent the brand in

international trade shows, wellness expos, and networking events

. Establish partnerships with overseas travel agencies, corporates, and wellness communities. Monitor

global market trends, competitor strategies, and guest insights

to refine marketing approaches. Manage and mentor the marketing team for efficient execution of campaigns. Prepare and manage the marketing budget with focus on

ROI from international and domestic markets

.

Key Skills & Competencies:

Proven expertise in

International Marketing

, preferably in luxury hospitality or wellness. Strong knowledge of global digital marketing, branding, and PR strategies. Excellent communication, networking, and presentation skills. Ability to design and implement campaigns that appeal to

international guests

. Strong leadership and team management skills. Analytical mindset with ability to measure and optimize performance.

Qualification:

Bachelor's/Master's degree in Marketing / International Business / Business Administration. Certifications in

Digital Marketing or International Marketing

preferred.

Experience:

Minimum 7 years of progressive experience in Marketing

. At least

3 years in a managerial/leadership role

.

Mandatory: International Marketing experience

in premium properties (luxury hotels, resorts, or wellness brands).
Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

Food provided Paid time off
Work Location: In person