Job Description

We are looking for a strategic, creative, and performance-driven

Head of Marketing

to lead all marketing efforts for our mobile-first product. The ideal candidate has hands-on experience in marketing

app-based products

and understands user acquisition, engagement, and retention strategies specific to mobile platforms. This is a leadership role that requires both strategic vision and execution excellence.

Key Responsibilities:

App-Focused Strategy

: Develop and implement marketing strategies specifically tailored to grow mobile app installs, user engagement, and retention.

Performance Marketing

: Lead user acquisition campaigns across Meta, Google, YouTube, and other ad platforms with a strong focus on ROI and CAC.

App Store Optimization (ASO)

: Drive visibility and downloads through ASO best practices for Play Store and App Store.

Growth Hacking

: Identify growth opportunities and run experiments to optimize funnels, engagement, and referrals.

Brand & Content Strategy

: Build a compelling brand voice and oversee content, social media, influencer partnerships, and community engagement.

Analytics & Reporting

: Monitor key KPIs (installs, active users, LTV, churn) and use insights to improve strategy.

Cross-functional Leadership

: Work closely with product, tech, and design teams to ensure marketing initiatives align with app features and user needs.

Offline & Partnership Campaigns

: Lead on-ground activations, PR, and cross-promotions with travel, lifestyle, or tech brands.

Team Management

: Hire, mentor, and lead a results-driven marketing team.

Requirements:

4+ years of marketing experience, with at least 2 years in a leadership role.

Mandatory

: Experience in marketing

app-based products

(i.e., mobile apps). Proven track record in scaling app downloads, improving retention, and managing high-performing campaigns. Strong analytical skills and comfort with marketing metrics and tools (Firebase, Google Analytics, Meta Ads Manager, etc.). Excellent communication, leadership, and decision-making skills. Bachelor's or Master's degree in Marketing, Business, or related field.

Preferred:

Experience with travel, tech, or community-based platforms. Knowledge of SEO, ASO, influencer marketing, and CRM tools. Prior startup or early-stage growth experience is a plus.
Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹80,000.00 per month

Benefits:

Paid sick time
Education:

Master's (Required)
Work Location: In person